JC Decaux Adds 110 Digital Screens to London Transit Network
2026-08-27 · via invidis
JC Decaux UK has installed 110 new digital out-of-home screens across London's public transit network in 2026, part of its ongoing expansion of the London Digital Network, known as LDN. The company says this completes its planned LDN growth for the year, with another 114 screens set to go in during 2027.
For operators and media buyers tracking the UK DooH market, the scale here matters more than the headline number. JC Decaux installed 550 displays across the LDN in 2025, so the 2026 rollout represents a much slower pace of expansion. Whether that reflects a maturing network, site availability constraints, or a shift in capital priorities, the announcement does not say.
Most of the new screens went into bus shelters, according to JC Decaux, with an emphasis on brighter, higher-quality displays. The company also converted a number of single-sided shelter panels into double-sided units, creating additional ad inventory at stops served by London's red buses without needing new sites. That conversion approach is a cheaper way to grow addressable ad space than building out new shelters entirely, and it is a tactic other DooH operators managing legacy street furniture will be watching.
The 2026 installations are concentrated in the City of Westminster, Haringey, Islington and Kensington and Chelsea within central London, plus Kingston upon Thames and Merton further out. For 2027, JC Decaux says it plans to add 114 more screens in Ealing, Haringey, Hillingdon, Kingston upon Thames, Lambeth, Richmond upon Thames and Tower Hamlets, pushing the network further into outer London boroughs.
As the global out-of-home market leader, JC Decaux's continued investment in London transit media signals confidence in DooH as an ad format even as overall installation volume slows year over year. For advertisers, the double-sided conversions and the shift toward outer boroughs mean more inventory options outside the traditional zone 1 core, potentially at different price points than central London placements.
The announcement does not detail total investment figures, screen specifications, or which vendors supplied the hardware and content management systems behind the rollout. It also does not say whether the slower 2026 pace reflects planning delays, site negotiations with Transport for London, or a deliberate pause ahead of the larger 2027 push.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
JC Decaux is expanding its London Digital Network with new installations and upgrades. The company installed more than 100 displays in 2026. Further growth is planned for 2027.
JC Decaux UK has installed 110 new DooH screens across London’s public transit network. The global out-of-home market leader is expanding its London Digital Network, known as LDN.
According to JC Decaux, bus shelters received most of the brighter, higher-quality screens. That creates double-sided ad space at stops served by London’s famous red buses. The project also converted single-sided shelter panels into double-sided displays.
The upgraded DooH sites are spread across the English capital. Within London, they include the City of Westminster, Haringey, Islington and Kensington and Chelsea. Further out, JC Decaux also connected screens in Kingston upon Thames and Merton.
JC Decaux says this completes the LDN expansion for 2026. In 2027, the company plans to install another 114 screens in growing neighborhoods. These include Ealing, Haringey, Hillingdon, Kingston upon Thames, Lambeth, Richmond upon Thames and Tower Hamlets.
In 2025, JC Decaux installed 550 displays across the LDN.