IVE Group to Buy Digital Place-Based Media Firm Motio for A$20.7M
2026-09-23 · via DailyDOOH
Australian printing and marketing services company IVE Group (ASX: IGL) has agreed to acquire digital place-based media company Motio (ASX: MXO) for A$20.7 million, giving IVE its first foothold in out-of-home advertising.
The deal is structured as a 100% acquisition at A$0.06 per share, funded through IVE's existing debt facility, according to the companies. It still needs sign-off from Motio shareholders and option holders, court approval, and a finding from an independent expert that the scheme is in shareholders' best interests.
For operators and media buyers watching the DOOH space, the acquisition is notable mainly for its scale and channel mix rather than any new technology. Motio owns and operates more than 1,300 digital screens across over 1,000 locations in Australia, spanning five channels: health, café, venue, play and drive. It sells inventory to national brands through media agencies, direct deals and programmatic channels, as well as to local advertisers.
IVE managing director Matt Aitken described Motio as "a profitable place-based media owner with a differentiated network in environments where audiences are typically stationary and attentive," according to a statement from the company. He said the acquisition gives IVE clients access to a channel they cannot currently reach, and gives Motio's network exposure to what he called one of the largest advertiser bases in the country.
What it means for the market
The rationale here is familiar in DOOH consolidation: a company with an existing advertiser relationship base buys into screen inventory it doesn't currently sell, rather than building a network from scratch. IVE's core business is print and marketing services, so the move signals an attempt to diversify revenue by bundling physical media inventory alongside its existing client relationships.
The announcement does not detail what happens to Motio's management team, whether the Motio brand will continue to operate independently, or what technology stack or CMS the network runs on. It also does not say whether IVE plans further OOH acquisitions or treats this as a standalone entry point into the sector.
For advertisers and agencies already buying Motio inventory, the practical questions are whether pricing, programmatic access and reporting change once the network sits inside a larger corporate structure. None of that is addressed in the release. The deal remains conditional, so nothing changes for screens currently running Motio content until shareholder and court approvals are finalized.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
IVE Group (ASX: IGL) has announced plans to expand into the out-of-home sector with the acquisition of digital place-based media company Motio (ASX: MXO).
IVE managing director Matt Aitken said “Motio is a profitable place-based media owner with a differentiated network in environments where audiences are typically stationary and attentive—this acquisition gives us the ability to offer our clients a channel which they cannot currently access from IVE and gives Motio’s network access to one of the largest advertiser bases in the country” .
Motio of course owns and operates more than 1,300 digital screens across 1,000+ locations in Australia, selling advertising to national brands through media agencies, direct relationships and programmatic channels, as well as to local advertisers. Motio operates across five channels: health, café, venue, play and drive.
The purchase price was $20.7 million, the deal is for 100% of Motio at $0.06 per share, to be funded by IVE’s existing debt facility.
The deal is subject to approval by Motio shareholders and option holders, court approval and an independent expert concluding the scheme is in the best interests of Motio shareholders.
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