ISE's Spark Event Expands for 2027 With More Space, New Venue
2026-11-02 · via invidis
Spark, the creative technology event that debuted alongside Integrated Systems Europe (ISE) in 2026, is growing for its second edition, set for February 3-4, 2027, in Barcelona. For digital signage and AV professionals who attend ISE, it signals another reason to extend a trip to the show, which runs February 2-5 at Fira Gran Via.
The event moves to Hall 8 at Fira de Barcelona's Montjuïc venue, a separate site from ISE's main location. Organizer Integrated Systems Events says the new space offers more than 2,500 square meters, roughly 27,000 square feet, along with two conference stages and several immersive installations.
According to the organizer, Spark's 2026 debut drew 2,086 visitors from 79 countries and 1,400 companies, with 39 percent of attendees in senior decision-making roles. Those figures suggest Spark is positioning itself as a networking and discovery event for buyers rather than just a showcase, which matters for signage integrators and content producers weighing whether a side trip is worth the time.
Conference and Content
The 2027 program runs under the theme "The Art of And," focused on how creative disciplines and technology intersect in content production, entertainment and immersive storytelling. The schedule splits into two tracks: Spark Arena, a paid stage for discussions on creativity and emerging technology, and Spark Forum, a free stage aimed at practical applications and cross-disciplinary collaboration.
Confirmed speakers include Simon Lachance, technical director at Cirque du Soleil, lighting designer Tim Routledge, Manuel Gómez Zotano of Spanish broadcaster RTVE, and Anna Diaz Ortuño of Hamill Industries. The release does not list a full speaker roster or session schedule.
Exhibition Floor
Lab of Tomorrow, the innovation arm of music festival Tomorrowland, returns for a second year, giving developers and creative professionals a space to test new applications.
A new installation called Sol Garden will use projection, sound and visual storytelling to explore natural phenomena, developed with creative studio Artdott and Reuko, with technology contributed by Barco, Ross Video and Intorno Labs. The involvement of Barco and Ross Video, both familiar names in the pro AV and broadcast display supply chain, gives the installation a direct tie to commercial display technology rather than pure art-for-art's-sake production.
The Immersive Pavilion will host extended reality demonstrations and unspecified world premieres from Immensiva and Espronceda.
The announcement does not detail ticket pricing, exhibitor list beyond those named, or how Spark's content ties into ISE's own digital signage and DOOH programming taking place the same week across town.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The two-day creative technology event moves to Fira de Barcelona Montjuïc, with more than 2,500 square meters of exhibition space, two conference stages and immersive installations.
Spark, the creative technology event introduced alongside Integrated Systems Europe (ISE) earlier this year, is expanding for its second edition, scheduled for February 3–4, 2027, in Barcelona .
The event will move to Hall 8 at Fira de Barcelona’s Montjuïc venue , offering more than 2,500 square meters (approximately 27,000 square feet) of exhibition space, two conference stages and several immersive experiences.
Spark debuted in 2026 with 2,086 visitors from 79 countries, representing 1,400 companies. According to organizer Integrated Systems Events, 39 percent of attendees held senior decision-making positions.
The 2027 edition will operate under the theme “The Art of And,” exploring how creative disciplines and technology intersect in content production, entertainment and immersive storytelling.
The conference program will be divided between Spark Arena, a paid stage featuring discussions about creativity, content and emerging technologies, and Spark Forum, a free-to-attend stage focusing on practical applications and collaboration across creative disciplines.
Confirmed speakers include Simon Lachance, technical director at Cirque du Soleil; BAFTA-winning lighting designer Tim Routledge; Manuel Gómez Zotano, director of systems and innovation at RTVE; and Anna Diaz Ortuño, co-founder and creative director of Hamill Industries.
Several immersive experiences will also be featured on the exhibition floor.
Lab of Tomorrow, the entertainment innovation arm of Tomorrowland, returns for a second year, offering technology developers and creative professionals opportunities to test new ideas and applications.
invidis readers benefit: Register for ISE 2027 today with the code ise2027invidis to receive a free ticket. Register here .
Sol Garden, an immersive art installation exploring natural phenomena through projection, sound and visual storytelling, is being developed with Artdott and creative lead Reuko. Barco, Ross Video and Intorno Labs are contributing technology to the installation.
The Immersive Pavilion will feature hands-on extended reality (XR) demonstrations and world premieres presented by Immensiva and Espronceda.
Spark will run alongside ISE 2027, which takes place February 2–5 at Fira Gran Via.