ISE 2027 to Span Two Barcelona Venues Amid Record Growth
2026-09-22 · via invidis
Integrated Systems Europe will run across two venues in Barcelona for its 2027 edition, a change that matters to any digital signage vendor or integrator who exhibits or attends the show. Organisers say Fira Gran Via, ISE's usual home, will expand by 7 percent, but that still isn't enough space, so a second site at the Montjuïc exhibition grounds near Plaça Espanya will host Hall 8 for the first time.
According to the announcement, the arrangement is temporary. Fira Gran Via's Hall Zero development, which will add roughly 30 percent more exhibition area, isn't scheduled to open until ISE 2028. To bridge the gap, ISE is adding the Montjuïc venue for one year only, plus temporary structures near the southern entrance of Gran Via. The taxi lane outside Gran Via will also be moved to the opposite side of the road during the event, a small but real logistical detail for anyone planning arrivals.
What moves where
The release says the bulk of exhibitors stay put at Fira Gran Via. Montjuïc's Hall 8 will house the Spark content creation exhibition and Edtech Congress Barcelona, grouping education technology, media production and creative workflow companies in one place. For digital signage companies specifically, the announcement does not specify which hall or venue signage and CMS exhibitors will land in, so attendees planning bookings should confirm directly with ISE once floor plans are published.
ISE has also named "When Worlds Unite" as its 2027 theme, framing it around the blurring of AV, IT, broadcast, content production and AI. Mike Blackman, Managing Director of Integrated Systems Events, is quoted saying the most interesting opportunities exist where disciplines meet.
For operators and integrators, the practical takeaway is logistical: a split-venue show means more walking, more planning around shuttle or transit routes between Gran Via and Plaça Espanya, and a one-year window before everything consolidates back onto a single, larger campus in 2028.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Integrated Systems Europe (ISE) is set for another record-breaking edition in 2027. The world's largest ProAV and systems integration exhibition will expand its footprint by 7% at Fira Gran Via, and stretching beyond its traditional home for the first time, incorporating a second exhibition venue in central Barcelona.
The move marks a temporary but significant milestone in the show’s continued growth trajectory. With the highly anticipated Hall Zero development at Fira Gran Via not scheduled to open until ISE 2028, organisers have turned to the historic Montjuïc exhibition grounds at Plaça Espanya to accommodate increasing exhibitor demand.
ISE 2027 will operate across two locations. While the vast majority of exhibitors will remain at Fira Gran Via, Hall 8 at Montjuïc will host the Spark content creation exhibition alongside Edtech Congress Barcelona, creating a dedicated hub for education technology, media production and creative workflows.
To further increase available exhibition capacity, temporary structures will be installed near the southern entrance of Gran Via. The expansion will also require logistical adjustments, including the temporary relocation of the taxi lane to the opposite side of the roadway during the event.
The dual-venue format is expected to be a one-year solution. From ISE 2028 onwards, the entire exhibition will return to a single campus at Fira Gran Via, benefiting from the opening of Hall Zero and a substantial increase in available space. The Gran Via venue will offer approximately 30% more exhibition area, providing significant room for future growth.
Alongside its physical expansion, ISE has unveiled “When Worlds Unite” as the central theme for the 2027 edition, reflecting the increasingly blurred boundaries between technology sectors.
The convergence of AV, IT, broadcast, content production, creative technology and artificial intelligence is reshaping the industry. Technologies that once developed within distinct verticals are now moving across markets and use cases, creating new opportunities and business models.
Technologies originally developed for entertainment increasingly find applications in retail, education, workplaces and public spaces. At the same time, expectations shaped by consumer media experiences are influencing how businesses design digital environments and engage audiences.
For ISE, the theme is supposed to mean more than a marketing slogan. It is supposed to reflect the growing intersection of technologies, industries and professional communities that increasingly define the future of the AV sector.
“The most interesting opportunities increasingly exist at the points where different disciplines meet,” says Mike Blackman, Managing Director of Integrated Systems Events.
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