Idomoo Brings AI Video Agent Lucas Into Samsung's VXT Platform
2026-08-20 · via invidis
Samsung has added a second AI content tool to its VXT digital signage platform, integrating Idomoo's video agent Lucas directly into the CMS. Operators can now generate finished video content for their screens from a text prompt, without leaving the platform or touching separate editing software.
According to the announcement, Lucas handles script, animation and voiceover in a single pass. That distinguishes it from other AI video tools on the market, which the release says typically hand back raw footage that still needs to be edited before it is usable. Users can also upload their own existing assets, and Lucas can turn still images into moving scenes. Finished videos save directly into VXT Canvas, Samsung's content composition tool.
Idomoo is positioning Lucas for larger organizations rather than single-location operators. The company says videos come out as editable, layered compositions, meaning individual elements such as text, images or specific scenes can be swapped automatically to produce different variants for different recipients or locations, without manual re-editing for each one. Idomoo also lists localization, avatars, analytics and what it calls ISO-level security certifications among the agent's features. The announcement does not specify which ISO standards, what the analytics track, or which languages localization covers.
Yaron Kalish, CEO of Idomoo, says in the release that digital displays are only as effective as the content they show, and argues that high-quality video production has historically been expensive and slow.
Second AI tool in VXT
For Samsung, Lucas is the second generative AI application built into the VXT ecosystem. Samsung introduced its own tool, AI Studio, at ISE 2026, which turns a single product image into a short promotional spot. The two tools appear to cover different jobs: AI Studio for quick, simple spots from a product image, and Lucas for fuller video production with script and voiceover built in.
For operators already running VXT, the addition matters mainly as a workflow question. Bringing video generation inside the CMS removes a step that currently involves separate editing tools and asset handoffs, at least for organizations willing to lean on AI-generated content rather than produced footage. The pitch to larger organizations, with automated variant swapping across locations, suggests Idomoo is chasing multi-site retail and enterprise networks rather than independent single-screen operators.
The announcement does not say what the integration costs, whether it is included in existing VXT or Idomoo licenses, or when it becomes available to customers. It also does not address how Samsung differentiates ongoing support between its own AI Studio and a third-party tool sitting inside the same platform, a question operators evaluating both will likely want answered before committing content workflows to either one.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Samsung is opening its signage platform to another AI vendor. Idomoo supplies an agent that builds videos without editing software.
Idomoo has brought its AI video agent Lucas into Samsung’s digital signage platform VXT. Users now generate videos for their displays inside the CMS itself. A text prompt is all the input required.
Lucas handles script, animation and voiceover in a single pass. Other AI tools deliver raw footage that users still have to edit. Anyone with existing assets can upload them, and still images turn into moving scenes. The agent saves finished videos straight to VXT Canvas.
Idomoo aims the agent at larger organizations. Videos are generated as an editable, layered composition. Individual elements such as text, images or scenes can be swapped automatically for each recipient. Each variant is produced without manual editing. Additional features include localization, avatars, analytics and ISO-level security certifications.
“Digital displays are only as effective as the content they show,” says Yaron Kalish, CEO of Idomoo. High-quality video, he argues, has been expensive and slow to produce until now.
For Samsung, Lucas is the second generative application in the VXT ecosystem after its own AI Studio. Samsung introduced AI Studio at ISE 2026 , where a single product image becomes a short spot. Lucas covers the full production instead.