IAB Australia and OMA to Run Powering DOOH Events in Sydney and Melbourne
2026-08-10 · via DailyDOOH
IAB Australia and the Outdoor Media Association (OMA) will run two half-day Powering DOOH conferences in August 2026, one in Sydney and one in Melbourne, according to the announcement. Both events focus on programmatic out of home advertising, which matters for anyone running networks that sell inventory through automated channels rather than direct bookings.
The Sydney event is set for Tuesday, 18 August 2026, from 8.30am to 12.00pm at the NSW Teachers Federation Conference Centre in Surry Hills. Melbourne follows on Thursday, 20 August 2026, at the same hours, at PwC Melbourne. Full agendas for both are linked from the organisers' listings but are not detailed in the announcement itself.
According to the release, the program will cover industry growth drivers, automation, ROI case studies and what it calls omnichannel amplification. The organisers say the sessions will bring together platforms, publishers, agencies and brands involved in the next phase of DOOH, though the announcement does not name specific speakers or confirm which companies will be represented on stage.
Pricing and access
IAB and OMA member organisations get two complimentary tickets each, with additional member tickets priced at $125. Marketers and media agencies who are investing in, or considering investing in, digital out of home also get two free tickets per organisation. The announcement does not specify pricing for non-members outside those categories, or whether tickets are transferable.
Why it matters for operators
For screen owners and network operators, programmatic OOH events like this are typically where buying platforms, SSPs and measurement vendors pitch their latest integrations to agencies and brands. Whether this session breaks new ground or simply restates industry talking points depends on the agenda, which is not detailed in the source material. Operators considering attendance would want to check the linked agendas directly before committing, since the announcement itself is short on specifics about content depth or format beyond the general themes listed.
The half-day format in both cities suggests these are positioned as accessible check-ins for the Australian market rather than full conferences, running from morning to midday only. No word on livestreaming or recorded sessions for those unable to attend in person in Sydney or Melbourne.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Powering DOOH 2026: Sydney and Melbourne
IAB Australia and the Outdoor Media Association (OMA) are bringing Powering DOOH back both Sydney to Melbourne. The two x half-day conferences will present technical and practical content as well as high-level and strategic planning sessions around programmatic OOH in Australia.
From industry growth drivers and automation to ROI case studies and omnichannel amplification, the program brings together the platforms, publishers, agencies and brands shaping the next phase of DOOH.
Sydney. AGENDA HERE . Tuesday, 18 August 2026 8.30am-12.00pm NSW Teachers Federation Conference Centre, Surry Hills
Melbourne. AGENDA HERE . Thursday, 20 August 2026 8.30am-12.00pm PwC Melbourne
IAB & OMA Members: Complimentary (two free tickets per member organisation) Additional Member Tickets: $125
Marketers & Media Agencies investing in, or looking to invest in, digital out of home: Complimentary (two free tickets per organisation)
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