Hikvision Consolidates AV Business Under New ProAV Brand
2026-08-14 · via invidis
Hikvision has brought its professional audiovisual products together under a new brand called Hikvision ProAV, consolidating LED displays, collaboration screens, audio equipment and device management software into a single market-facing portfolio. For integrators and operators who buy displays and management tools separately today, the move signals a push toward a one-vendor ecosystem model similar to what Samsung and LG already offer.
Hikvision is far better known globally for video surveillance than for signage or collaboration hardware, and security remains its core business. But the company has spent recent years building out LED displays, interactive collaboration panels and audio gear as adjacent product lines. According to the announcement, those lines were previously marketed as extensions of its IT and security business rather than as a coherent AV proposition. The ProAV brand is meant to fix that positioning problem.
What's in the portfolio
The ProAV lineup groups four areas. On the visual side, Hikvision offers LED screens, LED controllers and associated software aimed at digital signage, visualization and control room use. Its WonderHub range covers interactive displays for meeting rooms, classrooms and training spaces, putting Hikvision in direct competition with established collaboration display vendors. There is also a range of professional and commercial audio products for conferencing, sound reinforcement and background music.
The management layer is presented as the connective tissue across the range. HikCentral handles on-premises device management, while HikMedio extends some of that into the cloud, covering monitoring, configuration and content management across single or multi-site deployments. For operators running networks across several locations, that centralized management pitch is the part worth watching, since it is what would actually differentiate Hikvision from buying displays and audio separately from different vendors.
Why it matters for buyers
Hikvision argues that because the core technologies are developed in-house, system integrators can reduce complexity by sourcing displays, audio, control and management from one ecosystem rather than stitching together multiple vendors. That is a familiar pitch in the ProAV market, and the real test will be how well HikCentral and HikMedio actually interoperate with third-party gear that integrators may already have installed.
The announcement points to education and corporate collaboration, command and control centres, and retail and commercial environments as target use cases. It does not detail pricing, specific product launches, release dates, or how HikMedio's cloud capabilities compare feature-for-feature with on-premises HikCentral.
Hikvision reported roughly USD 13 billion in revenue in 2025, and the company discloses that Chinese state-owned entities hold about 42% of its shares. That ownership structure has been a point of scrutiny for Hikvision's security business in some markets, and it may follow the company into ProAV conversations as well, particularly for public-sector and government-adjacent AV projects. The announcement does not address procurement restrictions or how the ProAV brand will be positioned in markets where Hikvision's surveillance products already face government bans or scrutiny.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Global IT-group Hikvision is bringing its professional audiovisual activities together under a dedicated ProAV brand. The move signals the company’s ambition to become a broader AV platform provider, offering partners an integrated portfolio spanning LED displays, collaboration solutions, audio systems and remote device management software.
Hikvision is best known internationally for its video surveillance and security technology business. Yet in recent years, the Chinese technology company has steadily expanded its professional display, collaboration and audio offerings. With the launch of Hikvision ProAV , the vendor is now placing these products and services under a single market-facing umbrella.
The goal is familiar: provide channel partners and end customers with a comprehensive ProAV ecosystem similar to the broad portfolios offered by major industry players such as Samsung and LG. Until now, many of Hikvision’s AV solutions were marketed as adjacent extensions of its wider IT and security technology business. The new ProAV positioning is intended to present a more coherent proposition to the market.
The newly structured Hikvision ProAV offering combines four key technology areas:
The visual portfolio includes LED screens, LED controllers and associated software platforms. These products address digital signage, visualization and control room applications.
Hikvision positions its management environment as a central element of the proposition. HikCentral provides on-premises device management, while HikMedio extends selected capabilities into the cloud. Together, the platforms support device monitoring, configuration, operation and content management across single or multi-site deployments.
The company’s WonderHub range targets meeting rooms, classrooms and training environments. The interactive displays are designed to support presentations, collaboration and content sharing, placing Hikvision in direct competition with established collaboration display vendors.
Completing the portfolio is a range of professional and commercial audio products covering conferencing, sound reinforcement and background music applications.
Beyond the product portfolio itself, Hikvision is emphasizing workflow simplification for system integrators and channel partners. Because core technologies are developed in-house, the company argues that partners can reduce complexity during project planning and deployment. Rather than sourcing displays, audio solutions, control technologies and management platforms from multiple vendors, integrators can build projects from a single ecosystem.
The management layer plays a central role in this strategy. Through HikCentral and HikMedio, customers are supposed to oversee supported devices, manage configurations and distribute content across multiple locations from a unified environment.
Hikvision’s new structure is designed around end-user experiences rather than individual product categories.
In education and corporate environments, WonderHub displays combined with conferencing and audio solutions are intended to support collaboration between local and remote participants. In command and control centres, LED displays and video wall technologies provide visualization of multiple information sources. Retail and commercial environments represent another target sector, where digital displays and audio systems can be combined to support communication and customer engagement.
In 2025 Hikvision generated annual revenues of around USD 13 billion – a publicly listed company in which Chinese state-owned entities hold a significant stake. According to company disclosures, state-controlled shareholders account for roughly 42% of ownership.
The launch of Hikvision ProAV marks the latest step in the company’s evolution beyond its traditional security roots. While the vendor remains best known for surveillance technology, the consolidation of displays, collaboration, audio and software under a dedicated ProAV banner demonstrates Hikvision’s intention to establish a stronger position in the global ProAV market.