Georgia Tech Athletics deploys NoviSign CMS across seven facilities
2026-08-21 · via Digital Signage Today
Georgia Tech Athletics has rolled out NoviSign's cloud-based digital signage platform across seven athletic facilities, consolidating game-day menu boards, locker room displays, recruiting visuals and athlete recognition content onto one dashboard, according to a case study published by the vendor.
For signage operators in college sports, the deployment is a familiar story: multiple facilities, multiple audiences and a push to cut operational complexity rather than add to it. Georgia Tech's athletics department wanted a platform that could handle both fan-facing game-day operations and behind-the-scenes athlete engagement without running separate systems for each.
According to the case study, staff can now switch content types quickly, for example moving from concession menus on the concourse to a player tribute reel in a locker room, all managed remotely through NoviSign's cloud CMS. That kind of cross-venue flexibility is the core pitch for cloud-based CMS platforms generally, and it's the same territory competitors like Four Winds Interactive, Yodeck and BrightSign's cloud tools compete in for sports and campus deployments.
Jermaine Williams, assistant athletic director for facilities, operations and events at the Georgia Tech Athletics Association, said in the release that the platform lets staff manage both game-day menus and locker room content from one system "at a cost-effective price point." NoviSign CEO Gil Matzliah said the company is "proud to support one of the country's premier collegiate athletics programs" and framed the deal as evidence that a single platform can serve fan experience and team culture use cases while staying simple to manage and scale.
What the announcement doesn't say is just as notable. There's no detail on the number or type of screens involved, the hardware or media players running the content, contract length, or cost figures beyond Williams' general reference to being "cost-effective." The release also doesn't specify which of the seven facilities are covered, whether this replaces an existing signage vendor, or what integrations, if any, tie into Georgia Tech's ticketing, concessions or recruiting software.
For operators evaluating CMS platforms for multi-venue sports or campus environments, the case study reads as a straightforward customer reference rather than a technical breakdown. The headline claim is centralization: one cloud dashboard replacing what would otherwise be siloed screen management across concourses, locker rooms and recruiting spaces. NoviSign says its platform now powers more than 60,000 screens worldwide, though the release does not break out how many of those are in collegiate athletics specifically.
The announcement in full
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Georgia Tech Athletics has adopted NoviSign's cloud-based digital signage platform across seven athletic facilities, creating a centralized solution for managing fan and athlete communications.
The deployment streamlines game-day operations, recruiting, and digital content management through a single scalable platform, according to a case study .
The deployment gives Georgia Tech Athletics a single cloud-based platform for managing various digital signage screens across seven athletic facilities.
The platform enables Georgia Tech Athletics to manage digital concession menu boards, locker room displays, recruiting visuals, athlete recognition and game-day communications from a single cloud-based dashboard.
The athletics department wanted a single platform capable of supporting both game-day operations and student-athlete engagement without increasing operational complexity.
"NoviSign allows us to run game-day concession menus on the concourse one minute and switch to a player tribute reel in the locker room the next, all from one digital signage platform and at a cost-effective price point," Jermaine Williams, assistant athletic director, facilities, operations and events, Georgia Tech Athletics Association, said in the release.
Using NoviSign's cloud CMS, athletics staff can update content, schedule playlists and manage displays remotely.
"We're proud to support one of the country's premier collegiate athletics programs," Gil Matzliah, NoviSign CEO, said in the release. "College athletics programs need digital signage that can support a wide range of audiences and use cases, from enhancing the fan experience to strengthening team culture behind the scenes. Georgia Tech Athletics demonstrates how a single platform can deliver that flexibility while remaining simple to manage and cost-effective to scale."
NoviSign is an award-winning digital signage platform powering 60,000+ screens worldwide. Its cloud-based system makes it easy to create, schedule, and manage dynamic content—delivering reliable, engaging, and scalable digital signage for any industry.
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