Georgia McCarthy Joins Vertical Impression to Lead North American Sales Push
2026-09-18 · via DailyDOOH
Vertical Impression has hired Georgia McCarthy for a sales role covering North American markets, the company announced. The move is part of the company's continued expansion of its digital out-of-home network, which the announcement says spans more than 9,500 screens in residential buildings, offices, retail locations and other place-based environments.
For operators and media owners, personnel moves like this are a signal of where ad sales investment is heading. Vertical Impression's network sits in the place-based DOOH category, competing for ad dollars against other North American networks that place screens in condo lobbies, office towers and retail settings rather than traditional street-level billboards or transit media.
McCarthy returns to Toronto after four years in Australia, where she worked as Group Sales Director at Australian Radio Network. Before that, according to the announcement, she held the role of National Sales Director for DOOH and Strategic Partnerships at Rogers Sports & Media, and earlier worked in national sales leadership at Rouge Media. That background spans traditional broadcast media, audio and programmatic DOOH, which suggests Vertical Impression is looking to bring in someone with cross-channel agency relationships rather than a pure out-of-home specialist.
In her new role, McCarthy will work across North American markets supporting the company's relationships with advertisers, agencies and media partners, the announcement says. It does not specify a start date, reporting structure, or whether the role is newly created or a replacement.
The announcement includes a short statement attributed to Vertical Impression saying McCarthy's experience across media, audio, DOOH, programmatic advertising and national sales will support the company as it builds partnerships and grows its presence in North America.
What the announcement does not address is any detail on the company's current screen count growth trajectory, specific markets it is targeting for expansion, or how this hire fits into a broader sales team structure. For readers tracking consolidation and hiring trends in place-based DOOH, the appointment is another data point showing networks pulling talent from adjacent ad sales channels as they compete for national and programmatic ad budgets.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Georgia McCarthy joins Vertical Impression, Toronto
Georgia McCarthy has joined Vertical Impression as the company continues to expand its digital out-of-home advertising network across North America.
She returns to Toronto after four years in Australia with Australian Radio Network, where she served as Group Sales Director. She previously held the role of National Sales Director, DOOH & Strategic Partnerships at Rogers Sports & Media, following national sales leadership roles at Rouge Media.
In her new role, McCarthy will work across North American markets, supporting Vertical Impression’s relationships with advertisers, agencies and media partners as the company grows its network of more than 9,500 digital screens across residential, office, retail and other place-based environments.
Georgia brings valuable experience across media, audio, digital out-of-home, programmatic advertising and national sales. Her perspective will support Vertical Impression as we continue building strong partnerships and growing our presence across North America.
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