Fusion Signage marks 10 years running screens at Integrate Expo
2026-08-12 · via Digital Signage Today
Fusion Signage, an Australian digital signage software company, has completed 10 years supplying and managing the screen content across Integrate Expo, the AV and integration trade show held at ICC Sydney, according to a press release marking the anniversary.
For operators, the arrangement is a useful case study in what running a full venue's worth of screens actually looks like day to day. According to the release, Fusion Signage's content runs across external entrance blades outside the ICC, entrance hall screens, registration and foyer overhead displays, interactive kiosks at each entrance, concourse LED panels and central bar screens. That is a wide mix of hardware types and viewing conditions, from outdoor blade signage to indoor kiosks, all reportedly managed as one system rather than as separate installs.
The stated goal is wayfinding and event operations, not just branding. The release says welcome screens and directional signage at each entrance are meant to guide attendees to registration, exhibition halls and seminar theaters, reducing congestion at busy points. Event information screens are used to display seminar schedules and theater timetables, with QR codes linking to the event app for session reminders and live wayfinding. Sponsor and exhibitor messaging is carried on the same displays, which the release frames as a way of maximizing visibility for paying partners across high-traffic locations.
Fusion Signage says it applies a consistent visual identity, colors, typography, messaging and motion graphics, uniformly across every display, so the venue reads as one managed experience rather than a set of disconnected screens. That is the operational takeaway for anyone running signage across a large venue or multi-location rollout: consistency in template and branding across many different screen types and use cases (wayfinding, schedules, sponsor content) is presented as the differentiator, not any single piece of hardware.
Fusion Signage founder Emily Ingram is quoted saying the decade-long relationship signals something beyond a standard vendor arrangement, crediting continuity of the same people on both sides, referring to Diversified Australia's team, as a factor in the partnership's longevity.
The announcement does not name the specific display hardware, media players or CMS features used to run the installation, nor does it give screen counts or say whether the deployment has changed in scale or technology over the 10 years. It also does not disclose commercial terms of the partnership. For readers evaluating vendors for event or venue signage, the release is best read as a promotional anniversary piece rather than a technical case study, though the description of screen types and use cases still offers a reasonable checklist for planning a similar large-venue rollout: entrance signage, wayfinding, schedule boards, sponsor messaging and a unified visual template tying it together.
Integrate Expo is an Australia-based AV and integration trade show; the release does not specify this year's dates or attendance figures.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
Integrate Expo, an Australia-based AV and integration trade show, and Fusion Signage, an Australian-owned digital signage software specialist, are marking a decade of of partnership.
Fusion Signage has been responsible for the design and supply of event content across the Integrate Expo floor for 10 years, creating the signage experience that attendees encounter from the moment they arrive at the ICC Sydney, according to a press release.
"A successful decade-long partnership in this industry is rare and for us it signals something deeper than a vendor arrangement," Fusion Signage Founder Emily Ingram said in the release. "We're not just a supplier to Integrate, we're embedded in the experience. We've evolved with the show, with the broader digital signage market and with their team. The relationship with Soren, Deb and their Diversified Australia team is one we genuinely value. We're all the same real, honest people year on year and I think that consistency is a big part of why this has worked so well for ten years."
Across the venue, Fusion Signage delivers a cohesive event experience spanning every screen a visitor interacts with. External entrance blades outside the ICC, entrance hall screens, registration and foyer overhead displays, interactive kiosks at each entrance, concourse LED panels and central bar screens all run content designed and managed by the Fusion team.
Welcome screens at each entrance and directional signage guide visitors efficiently to registration, exhibition halls, seminar theaters and key features, reducing congestion and confusion at high-traffic moments. Branded welcome content at collection points creates a polished first impression, while event information screens surface seminar schedules, theater timetables and what's-on highlights throughout the day, supported by scannable QR codes that link attendees to the event app for session reminders, speaker promotions and live wayfinding.
Sponsor and exhibitor messaging is carried across the same high-traffic locations, maximising visibility and reinforcing event value for partners. Underpinning all of it is a consistent visual identity with colours, typography, messaging and motion graphics applied uniformly across every display. In this way the event reads as a professionally managed experience rather than a collection of disconnected screens.
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