Former Google X Executive Mo Gawdat to Keynote ISE 2027
2026-10-27 · via invidis
Integrated Systems Europe has named Mo Gawdat, a former Chief Business Officer of Google's X innovation lab, as the business keynote speaker for ISE 2027. The event runs February 2 to 5 at the Fira de Barcelona Gran Via, and Gawdat's talk is scheduled for the opening day in Conference Area CC4.
For anyone who plans a trip to Barcelona around the show, this is the first major program detail invidis has reported ahead of the 2027 edition. ISE remains the largest trade show touching digital signage, control rooms, unified communications and broader pro AV, so keynote selection tends to set the tone for the conference's messaging that year.
Gawdat's session is titled "When Human and Artificial Intelligence Unite: Building a Future Worth Living In." According to the announcement, he will address the current impact of AI, the pace of change, and what responsibility looks like for individuals and organizations navigating it. That framing lines up with where a lot of signage and AV vendors have been pointing their own product roadmaps, from AI-driven content generation to automated screen management, though the keynote description does not mention digital signage or AV technology specifically.
Gawdat spent more than three decades at IBM, Microsoft and Google before leading Google X, the company's experimental projects division. He has since built a public profile around AI and wellbeing, authoring "Scary Smart: The Future of AI and How You Can Save Our World" and a forthcoming title, "Alive: A Human's Guide to Living in the World of AI."
For operators and integrators, the announcement itself carries no new product or policy news. What it signals is thematic: ISE's organizers are again framing AI as the dominant conversation for the show, following similar emphasis in recent editions. The announcement does not say who else will speak during the keynote program, what other sessions will accompany Gawdat's talk, or how AI content will be woven into the exhibition floor beyond the conference stage.
Registration for ISE 2027 is already open. invidis previously reported on the opening of registration, and the current item notes a discount code tied to the publication for readers who sign up. Further program details, including the technical and vertical-market keynotes that typically run alongside the business keynote, have not yet been announced.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Where is AI headed, and what role will humans continue to play? Former Google X manager Mo Gawdat will make these questions the focus of his business keynote in Barcelona.
Mo Gawdat will deliver the business keynote at Integrated Systems Europe 2027, which takes place February 2–5 at the Fira de Barcelona Gran Via. The former Google manager will speak on the opening day in Conference Area CC4.
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His presentation is titled “When Human and Artificial Intelligence Unite: Building a Future Worth Living In.” In it, Mo Gawdat assesses the current impact of AI. He also examines the pace of change and human responsibility. Additionally, he will discuss how organizations should respond.
Over the course of more than 30 years, Mo Gawdat has worked for companies including IBM, Microsoft, and Google. At Google, he served as Chief Business Officer of the Google X innovation lab. He has published several books on happiness and AI, including “Scary Smart: The Future of AI and How You Can Save Our World.” His next book, “Alive: A Human’s Guide to Living in the World of AI,” has already been announced.
The registration for the big event in Barclona is already open, as invidis reported .