DPAA to Host Webinar on E Ink ePaper Displays for DOOH
2026-09-01 · via DailyDOOH
The DPAA has scheduled the next installment of its Research, Retail & Technology Series webinar for Wednesday, September 9, with E Ink's Head of Partnerships, Brandon LaBelle, as the featured speaker. The session runs at 8:00 AM PT / 11:00 AM ET / 4:00 PM GMT, according to the announcement.
The topic is ePaper displays and their expanding role in digital out-of-home. E Ink is positioning the format around low power draw, print-like visual quality, and placement flexibility that the company says traditional emissive screens cannot match. The announcement states LaBelle will cover the core characteristics of ePaper and how those traits are opening up new placement types across the industry, with case studies and examples included in the presentation.
For signage operators, the pitch is familiar: ePaper's near-zero power consumption at rest makes it viable for locations where running power to a screen is expensive or impractical, such as shelf edges, transit signage, way-finding, or outdoor placements that would otherwise require solar or battery systems sized for an LCD panel. The tradeoff is refresh rate and color/motion capability, which is why ePaper has mostly found a home in static or slow-updating applications rather than video-driven DOOH.
The announcement does not name specific case studies, deployment partners, or hardware products that will be discussed, so it is unclear whether the webinar will focus on E Ink's existing signage-oriented panels or broader ePaper applications like shelf labels and signage tags. It also does not say whether the session is open to the general public or restricted to DPAA members, nor does it mention a registration link or cost.
The webinar continues DPAA's recurring Research, Retail & Technology Series, which the trade group uses to bring vendor and analyst perspectives to its membership on specific technology categories. E Ink's participation signals continued interest from the DOOH industry in ePaper as a complement to, rather than replacement for, conventional LED and LCD signage, particularly for retail and outdoor use cases where power availability and screen longevity are bigger constraints than full-motion video capability.
Operators evaluating ePaper for signage will want to see the actual case studies presented before drawing conclusions, since the announcement itself offers general claims about the technology rather than specific performance data, pricing, or deployment scale.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
@EInk To Ft. In Next @DPAAglobal Webinar
ePaper displays are opening up new possibilities for DOOH – low power, print-like visuals, and deployment flexibility that traditional screens can’t match.
In the next DPAA Research, Retail & Technology Series webinar Brandon LaBelle , E Ink’s Head of Partnerships will break down the core characteristics of ePaper and how they’re enabling new placements across the industry.
Expect real case studies and concrete examples showing his approach in action.
It takes place Wednesday, September 9, 8:00 AM PT | 11:00 AM ET | 4:00 PM GMT
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