DOmedia Adds Reveal's Brand Lift Measurement to OOH Platform
2026-08-09 · via DailyDOOH
DOmedia has integrated Reveal's Brand Lift measurement tool directly into its out-of-home advertising platform, according to a release from the company. The move lets agencies and advertisers run independent campaign measurement without leaving DOmedia's existing planning and buying workflow.
For operators and buyers who run OOH and DOOH campaigns through DOmedia, this matters because measurement has typically required a separate vendor relationship and a separate step outside the platform. DOmedia says the integration lets users evaluate campaign effectiveness with a few clicks rather than commissioning a standalone study after the fact.
Reveal's Brand Lift product measures shifts in consumer metrics tied to a campaign, including awareness, consideration, favorability, purchase intent, and message recall, according to the release. That puts it in the category of outcome measurement rather than delivery or impression counting, which is the more common metric across OOH and DOOH reporting today.
What the companies said
Randy Kilgore, Chief Revenue Officer at Reveal, said the company wants to make high-quality measurement "pervasive and accessible" and to "democratize it for every advertiser," calling the DOmedia integration a step toward that goal. Jeff Lamb, DOmedia's CTO, described Reveal as "the gold standard in independent OOH campaign measurement" and said the addition reflects the company's push to give customers easier access to effectiveness data.
Both statements are company marketing language and should be read as such. The release does not disclose pricing for the Brand Lift option within DOmedia, whether it is bundled or sold as an add-on, or which advertisers or campaigns, if any, have already used the integrated version.
What it signals for the industry
The release frames the deal as part of a broader push toward accountability in OOH, positioning brand-lift style measurement as something advertisers now expect given its availability in digital and social channels. That pressure has been building across DOOH for several years as ad buyers compare out-of-home against channels with more granular attribution.
What is notably absent from the announcement is any detail on methodology, sample sizes, or how Reveal's lift studies are validated independently, information a media buyer evaluating the tool would likely want before running it against a live campaign. The release also does not say whether the integration is exclusive to DOmedia or whether Reveal offers the same Brand Lift product through other OOH platforms.
The integration is now live within DOmedia, per the companies, giving agencies and advertisers using the platform access to Reveal's measurement option as part of standard campaign planning.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
DOmedia Enhances Its #OOH Platform w/ Reveal
DOmedia has added Reveal’s Brand Lift solution to the DOmedia platform. The new integration gives agencies and advertisers a seamless way to incorporate independent campaign measurement directly into their existing OOH planning workflow, further expanding the value of the platform for its users.
Randy Kilgore , Chief Revenue Officer at Reveal told us “We’re excited to work alongside the platform that so much of the OOH industry already relies on every day. Our vision is to make high-quality measurement pervasive and accessible and to democratize it for every advertiser. Integrating with DOmedia is an important step toward that goal and, ultimately, toward helping the industry better prove and continually improve the value of out-of-home advertising.”
Used by many of the world’s leading agencies and brands, DOmedia’s platform streamlines every stage of the OOH campaign lifecycle from planning and buying through execution and reporting. By adding Reveal’s Brand Lift as an integrated measurement option, users can now evaluate campaign effectiveness with just a few clicks, making sophisticated OOH measurement easier to adopt across campaigns.
Reveal’s Brand Lift solution measures how OOH campaigns influence key consumer metrics including awareness, consideration, favorability, purchase intent, and message recall. The integration enables advertisers to move beyond campaign delivery metrics and better understand the business impact of their media investments.
Jeff Lamb , CTO of DOmedia told us “Our mission has always been to simplify and improve the way the industry plans and executes out-of-home advertising. Adding Reveal’s Brand Lift solution is another example of our commitment to delivering greater value to our users. As advertisers increasingly demand measurable outcomes, we’re pleased to partner with Reveal, the gold standard in independent OOH campaign measurement, giving our customers easy access to insights that help demonstrate campaign effectiveness.”
The integration reflects the growing importance of measurement across the OOH industry as advertisers seek the same level of accountability available across other media channels. By embedding Brand Lift directly into the campaign workflow, DOmedia enables agencies to incorporate measurement into campaign planning from the outset rather than as an afterthought.
The Reveal Brand Lift option is now available within DOmedia, allowing agencies and advertisers to incorporate independent brand measurement directly into their campaign planning process.
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