Diversified Names Pete Emminger Global CTO
2026-08-18 · via invidis
Diversified has named Pete Emminger as its global chief technology officer, tasking him with shaping the systems integrator's technology strategy as it pitches to clients across corporate, retail, sports and entertainment markets. For operators who buy digital signage and AV integration services through Diversified, the hire signals where the company thinks its business is heading: toward broadcast, ProAV and digital experience technology converging into single deployments.
According to the announcement, Emminger will work across Diversified to connect emerging technologies with client requirements and will help shape the company's technical direction, partnerships and future offerings. Diversified frames this as a response to broadcast, workplace technology, collaboration tools and digital experiences increasingly overlapping in the same physical spaces, whether that's a retail store, a stadium or a corporate campus.
Emminger spent more than 20 years in media, entertainment and live production before this move. Most recently he was global CTO at NEP Group, a major live event and broadcast production company, where he led technology strategy and built new software products and services. Earlier in his career he held senior roles at Activision Blizzard, where he was involved in launching the Call of Duty League and setting up an esports production studio. He also worked on the 2022 FIFA World Cup's shift to IP-based broadcast technology, leading teams that built software for global broadcast delivery.
Diversified CEO Paul Lidsky said Emminger understands where the convergence of these technology categories is headed and can turn strategy into scalable solutions, according to the announcement.
Part of a broader leadership shuffle
Emminger's appointment is the latest in a run of senior hires at Diversified this year. The company named Viral Tripathi as chief information officer in May and Tyler Affolter as chief revenue officer in April. Taken together, the moves point to a company rebuilding its executive bench as it competes for large-scale integration contracts that span digital signage, AV, broadcast and collaboration technology under one roof.
For digital signage operators and integrators watching from the outside, the announcement is light on specifics. It does not say what products or partnerships Emminger will prioritize, whether Diversified plans organizational changes beneath him, or how his broadcast-heavy background will translate into signage and retail media work specifically. The appointment reads as a strategic signal rather than a concrete product or service announcement, and it will be worth watching whether Diversified's go-to-market pitch to retail and corporate clients changes in the coming months as a result.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Former NEP Group technology chief will lead Diversified’s global technology strategy as broadcast, ProAV and digital experience technologies increasingly converge.
Diversified has appointed Pete Emminger as global chief technology officer, putting the media and technology executive in charge of the integrator’s global go-to-market technology strategy.
In the role, Emminger will work across the company to connect emerging technologies with client requirements while helping shape Diversified’s technical direction, strategic partnerships and future offerings. The appointment comes as broadcast, workplace technology, collaboration and digital experiences increasingly overlap across corporate, retail, sports and entertainment environments.
“Pete understands where this convergence is headed and knows how to turn technology strategy into reliable, scalable solutions that create real business value,” Diversified CEO Paul Lidsky said.
Emminger brings more than 20 years of experience across media, entertainment, live production and sports. Most recently, he served as global chief technology officer at NEP Group, where he led technology strategy and developed new software products and services.
Earlier in his career, Emminger held senior roles at Activision Blizzard, where he helped launch the Call of Duty League and establish an esports production studio. He also contributed to the 2022 Fifa World Cup’s transition to IP-based broadcast technology, leading teams involved in developing technology and software for global broadcast delivery.
The appointment follows several senior leadership changes at Diversified this year, including the appointment of Viral Tripathi as chief information officer in May and Tyler Affolter as chief revenue officer in April.