Daktronics to Debut See-Through LED Window Display at Sales Expo 2026
2026-08-06 · via DailyDOOH
Daktronics will hold its Sales Expo 2026 and Hands-On Technical Training at its headquarters in Brookings, South Dakota, from September 16 to 18, 2026, according to the company's announcement. The event is aimed at sign company professionals who resell and install Daktronics digital signage products, and it will mark the introduction of the company's See-Through LED Window Display along with previews of upcoming changes to its Fuelight and Galaxy product lines.
For operators and integrators who work with Daktronics gear, the See-Through LED Window Display is the headline item. The announcement does not give specifications, pricing or availability for the product, so how it compares to transparent LED offerings already on the market from other manufacturers is not yet clear. The same goes for the Fuelight and Galaxy updates: Daktronics says attendees will get previews and demonstrations, but no details on what is changing in either line.
Training added alongside sales sessions
Sales Expo has historically focused on sales education and market strategy for Daktronics' sign company partners. This year, for the first time, the company is running hands-on technician training concurrently with the sales event, so a sign company can send both sales staff and technical staff to Brookings during the same week. Daktronics says the goal is to strengthen installation knowledge and ongoing customer support alongside the usual sales-focused agenda, which the company describes as expanded for 2026 with more time devoted to market opportunities and customer engagement.
The event will also include product showcases, technical workshops and networking sessions, plus a return of the Sign Design Contest, which recognizes projects built by Daktronics sign company partners. The contest ran in 2025 and highlighted work from companies across the country; Daktronics has not said whether the judging criteria or format will change for 2026.
What is missing
The announcement is light on specifics that would matter most to attendees deciding whether to travel to South Dakota: no word on pricing, product availability windows, or which existing Daktronics customers might be eligible for early access to the See-Through LED Window Display. There is also no detail on capacity limits for the expo or the technical training sessions, or on registration costs. Sign companies interested in attending are directed to register through Daktronics' event page, where presumably some of these details will surface closer to September.
Sales Expo has run in prior years as well, and the 2025 edition included the debut of the Sign Design Contest, which Daktronics is now positioning as a recurring feature of the event.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Daktronics (NASDAQ: DAKT) will host its Sales Expo 2026 and Hands-On Technical Training at its headquarters in Brookings, South Dakota September 16th-18th, 2026 where it will bring sign company professionals together for expanded sales education, hands-on technical training and early access to new digital signage technologies.
Th\is year the event will feature the introduction of the company’s See-Through LED Window Display and previews of advancements to its Fuelight and Galaxy product lines.
Sales Expo 2026 builds on the event’s focus of helping sign companies grow their digital signage business through product knowledge, sales strategies and industry collaboration. Attendees will experience an expanded sales training agenda, designed to provide more time for learning and discussion around market opportunities, customer engagement and digital signage solutions.
For the first time, Daktronics will also host hands-on technician training during the same week as Sales Expo, allowing sign companies to send both sales and technical team members to Brookings for concurrent learning opportunities. The co-located training is intended to strengthen product expertise, installation knowledge and ongoing customer support capabilities.
Among the featured innovations will be Daktronics’ See-Through LED Window Display, along with upcoming enhancements to the Fuelight and Galaxy product families. Product demonstrations and educational sessions will provide attendees with insight into how these technologies can help businesses create impactful digital communication experiences.
The event will also include networking opportunities, product showcases and technical workshops designed specifically for the sign company market. Sales Expo annually brings together sign professionals from across North America to learn about digital signage trends, product developments and business growth strategies.
Sales Expo 2026 will again feature the Sign Design Contest, recognizing creativity and innovation among Daktronics sign company partners. The competition showcases outstanding digital signage projects and provides attendees the opportunity to gain industry recognition among their peers.
The contest was a featured component of Sales Expo 2025 and highlighted projects from sign companies across the country.
More information and registration details are available here .
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