Creative Realities Named Digital Signage Provider for New Nissan Stadium
2026-08-11 · via Digital Signage Today
Creative Realities, Inc. has been named the official digital signage provider for the Tennessee Titans' new Nissan Stadium, a 60,000-seat enclosed venue under construction in Nashville, according to a press release.
The company will handle procurement, installation and support for approximately 1,600 digital display and IPTV endpoints throughout the stadium ahead of its planned 2027 opening. The venue will serve as the future home of the Titans and Tennessee State University football, and it is scheduled to host Super Bowl LXIV in 2030.
For operators tracking the sports and entertainment segment, the scale here is notable. Creative Realities describes this as its largest sports and entertainment venue deployment to date. The company says it has been selected for more than two dozen stadium and arena projects across North America since 2025, suggesting a broader push into large-venue work rather than a one-off win.
The scope covers deployment, procurement and installation of IPTV technology and digital displays across suites, concourses, premium hospitality spaces and other public areas. According to the release, the system will provide centralized management of digital content across those zones, enabling venue-wide communications, live video distribution and targeted sponsorship messaging.
Lee Summers, president of sports and entertainment at Creative Realities, said the project "goes beyond installing displays" and is about building a connected in-venue experience that keeps fans informed while giving the organization new ways to communicate and activate sponsorships.
Tennessee Titans Senior Vice President of Technology and Innovation Andrew McIntyre said Creative Realities brings the experience needed to deliver engaging digital experiences throughout the venue.
The release does not detail display counts by area, hardware vendors, content management software being used, or contract value. It also does not specify how sponsorship activation or targeted messaging will be measured or sold, details venue operators and advertisers will likely want as the 2027 opening approaches.
The announcement in full
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Creative Realities, Inc., a provider of digital signage, media and adtech solutions, has been named the official digital signage provider for the Tennessee Titans' new Nissan Stadium, an enclosed venue under construction in Nashville.
Creative Realities will provide procurement, installation and support for approximately 1,600 digital display and IPTV endpoints throughout the stadium ahead of its planned 2027 opening, according to a press release .
The 60,000-seat Nissan Stadium will serve as the future home of the Tennessee Titans and Tennessee State University football and will host Super Bowl LXIV in 2030.
"The new Nissan Stadium represents the future of live sports and entertainment, and we're honored the Tennessee Titans selected Creative Realities to help bring that vision to life," Lee Summers, president of sports and entertainment at Creative Realities, said in the release. "This project goes beyond installing displays. It's about building a connected in-venue experience that keeps fans informed and engaged while giving the organization new ways to communicate, activate sponsorships and enhance the overall fan experience."
Creative Realities' scope includes deployment, procurement and installation of IPTV technology and digital displays across suites, concourses, premium hospitality spaces and other public areas.
The deployment will provide centralized management of digital content across suites, concourses and premium hospitality areas, enabling venue-wide communications, live video distribution and targeted sponsorship messaging.
"Our vision for the new Nissan Stadium is to create the best fan experience possible," Tennessee Titans Senior Vice President of Technology and Innovation Andrew McIntyre said in the release. "Creative Realities brings the experience and technical expertise to help us deliver engaging digital experiences throughout the venue as we prepare to welcome fans to Nashville's Biggest Stage."
The project is Creative Realities' largest sports and entertainment venue deployment to date. Since 2025, the company has been selected for more than two dozen stadium and arena projects across North America.
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