Columbus Crew Runs 550+ Screens on Uniguest's Sports Hub at New Stadium
2026-08-07 · via invidis
Major League Soccer's Columbus Crew has standardized digital signage and IPTV across ScottsMiracle-Gro Field on a single platform from Uniguest, running more than 550 endpoints from one system. For venue operators juggling separate boxes for broadcast, signage and menu boards, this is the kind of consolidation story worth watching: one vendor, one management layer, across suites, concourses, hospitality areas and concessions.
The platform, called Sports Hub, combines live TV distribution, match presentation graphics, statistics and sponsor content with digital menu boards tied into the venue's point-of-sale system. According to the announcement, concession boards update automatically for pricing, promotions and product availability through an EPOS integration, which cuts down on manual price changes on event days when menus and offers shift frequently.
The 20,000-seat stadium also hosts concerts, corporate events and community bookings outside of MLS matchdays, and Uniguest says the system was built with that mixed-use calendar in mind. A feature called Event Trigger lets staff push branded welcome messages and custom configurations for non-soccer events, then automatically revert displays to standard settings afterward. Individual hospitality suites can also be managed independently, so a private client's branding doesn't bleed into the wider concourse network. That kind of isolation matters for stadium operators selling premium spaces to different sponsors or corporate tenants who want distinct looks without a separate control system for each.
On the operations side, Uniguest says the platform includes monitoring tools that flag offline or malfunctioning endpoints before doors open, plus remote management features including QR-code access and venue mapping, aimed at cutting the time technicians spend locating and fixing screens across a large facility. For a venue with 550-plus endpoints, finding a dead screen without wandering the concourse is a real time saver, though the announcement gives no detail on how the monitoring alerts are surfaced or who receives them.
The deployment coincides with the Crew's move from Historic Crew Stadium to ScottsMiracle-Gro Field, which the club says allowed it to expand both fan-facing digital experience and premium hospitality offerings. What the release does not say is how much of this was a greenfield build versus a migration, what the previous signage setup looked like, or what the system cost. It also does not name other vendors involved in the broadcast or POS integration, so it is unclear how much of the stack is Uniguest end to end versus third-party hardware tied together through Sports Hub.
For other sports venues weighing a similar consolidation, the case is a useful data point on scale: a mid-size MLS stadium running its full signage and IPTV estate, menu boards included, on one platform rather than stitching together separate systems for broadcast, wayfinding and concessions.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
MLS club uses unified IPTV and digital signage platform across more than 550 endpoints at ScottsMiracle-Gro Field.
The Columbus Crew have deployed Uniguest’s Sports Hub platform throughout ScottsMiracle-Gro Field, using a single IPTV and digital signage system to manage fan communications, hospitality, sponsorship content and stadium operations across more than 550 endpoints.
The 20,000-seat stadium hosts Major League Soccer matches alongside concerts, corporate events and community programming. The platform combines IPTV, digital signage and centralized content management to deliver live broadcasts, club-produced content and operational messaging throughout the venue.
Sports Hub distributes live television, match presentation, statistics and promotional content across suites, clubs, concourses and hospitality areas while also supporting sponsor activations and digital menu boards integrated with the venue’s point-of-sale system.
The platform is also used for non-matchday events. Event Trigger functionality allows stadium staff to quickly deploy customized branding and welcome messages for other bookings before automatically returning displays to their standard configuration. Individual hospitality areas can be managed independently without affecting the rest of the network.
The centralized approach has simplified content management while giving operations staff greater flexibility to tailor experiences for different audiences.
A look at how Uniguest Sports Hub powers digital signage, IPTV and fan engagement across ScottsMiracle-Gro Field:
You are currently viewing a placeholder content from YouTube . To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
Beyond fan-facing displays, the platform includes monitoring tools that identify offline or malfunctioning endpoints before events begin. Remote management features, including QR-code access and venue mapping, are intended to reduce maintenance time across the stadium.
The deployment also enables concession menu boards to update automatically with pricing, promotions and product availability through integration with the venue’s EPOS system.
The Columbus Crew say the move from Historic Crew Stadium to ScottsMiracle-Gro Field has allowed the club to expand both its digital fan experience and premium hospitality offering.