Columbus Crew Deploys Uniguest Sports Hub Across 550 Stadium Endpoints
2026-08-18 · via Digital Signage Today
Columbus Crew has deployed Uniguest's Sports Hub platform across more than 550 endpoints at ScottsMiracle-Gro Field, according to a press release from Uniguest. The connected IPTV and digital signage system now handles live broadcast feeds, match presentation content, EPOS-integrated menu boards and operational messaging throughout the venue's suites, clubs, concourses and hospitality spaces.
For venue operators, this is a case study in consolidating disparate screen functions, live TV, sponsor ads, menu boards, wayfinding, into a single managed platform rather than running separate systems for broadcast and signage. Uniguest says Sports Hub combines live broadcast television with the club's own statistics, player profiles and fan engagement content, while sponsor L-Wraps add commercial inventory around that content.
One feature worth noting for other venue operators: event trigger functionality that lets the operations team push personalized welcome messages or client branding to selected displays and then automatically revert every screen to standard match day configuration. That kind of automated reset reduces the manual labor of re-programming screens for each hospitality booking or sponsor activation, a common pain point in stadium and arena deployments.
Erik Shear, senior manager of scoreboard operations at Columbus Crew, said in the release that the goal in planning the new stadium was an atmosphere unmatched in the league, both audibly and visually. Ryan Gruebel, manager of IT support services, said the platform lets the team maintain consistent branding across uniforms, social media, LED boards and TVs, and credited the experience with contributing to strong Net Promoter Scores since the stadium opened.
The release does not specify deployment cost, hardware vendors used for the 550 endpoints, or a timeline for rollout. It also does not detail how Sports Hub integrates with third party ticketing, POS or scoreboard systems beyond the mention of EPOS-integrated menu boards. Uniguest positions Sports Hub within its broader Hub product line covering signage CMS, IPTV and digital engagement for sectors including hospitality, education and healthcare, suggesting the sports vertical is being built out as a distinct offering rather than a one-off deployment.
The announcement in full
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A Major League Soccer club, the Columbus Crew, has deployed the Uniguest Sports Hub to deliver connected match day and event experiences across the ScottsMiracle-Gro Field in Columbus Ohio.
The connected IPTV and digital signage platform aims to engage supporters, streamline operations and maximize the value of the club's premium hospitality spaces, according to a press release.
The deployed Uniguest Sports Hub across more than 550 endpoints throughout the venue. It powers live IPTV, sponsor activation, hospitality experiences, EPOS-integrated menu boards and operational communications across the stadium, helping deliver a connected experience wherever supporters are.
"When planning the new stadium, our biggest goals were to create an environment that was unmatched in the entire league in terms of fan experience, but also home-field advantage," Erik Shear, senior manager of scoreboard operations at Columbus Crew, said in the release. "We wanted to create an atmosphere, both audibly and visually, that made our home feel like a fortress."
Sports Hub distributes multiple content feeds across suites, clubs, concourses and hospitality areas, combining live broadcast television with the club's own match presentation, live statistics, player profiles and fan engagement content. Sponsor L-Wraps create additional commercial opportunities while ensuring supporters remain connected to the game wherever they are in the venue.
"The match day experience is really important for the club. It connects the city with the fans and the players on the pitch," Ryan Gruebel, manager of IT support services, at Columbus Crew, said in the release. "The look that we have throughout our entire content is the same, from the uniforms to social media to what's on the LED boards and our TVs."
Sports Hub's event trigger functionality allows the operations team to instantly deploy personalized welcome messages, customer branding and tailored content across selected displays before automatically returning every screen to its standard match day configuration.
"The fan experience is night and day compared to the old stadium," Gruebel said in the release. "We can do so much more with the Uniguest platform than we could before. Our Net Promoter Score is one of the top ones in MLS and that's been consistent since we've opened the stadium. Fans love coming here."
With its own integrated IPTV platform, it allows users to entertain as well as inform their audience
Uniguest is the most trusted provider of cloud-based digital signage software CMS, IPTV, IP video technology, and Digital Engagement for guests, residents, customers, students, patients, fans, and employees; engaging audiences in a secure way through next generation software Hubs.
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