Clear Channel Outdoor, Outfront Run Joint DOOH Cancer Screening Campaign
2026-10-29 · via Digital Signage Today
Clear Channel Outdoor and Outfront Media, two of the largest out-of-home advertising operators in the US, ran a joint campaign across their digital billboard networks in October supporting the Million Mammograms initiative, which benefits the Cancer Research & Treatment Fund. The creative encouraged women to schedule mammogram screenings, according to a press release.
For operators and buyers in the DOOH space, the notable part here is not the cause itself but the structure of the deal: two competing outdoor media companies coordinating creative placement on their respective networks for a single cause campaign. That kind of cross-network cooperation is uncommon in an industry where Clear Channel Outdoor and Outfront typically compete head to head for advertiser budgets in the same markets.
Dan Levi, EVP and CMO of Clear Channel Outdoor, said in the release that the partnership reflects the industry's commitment to using the reach and scale of outdoor networks for public benefit, with a stated goal of helping drive one million mammograms by 2028. The release frames the campaign as evidence of what out-of-home can do when paired with what Levi called a meaningful cause with measurable impact.
The release says the creative appeared on thousands of digital billboards nationwide throughout October, timed to Breast Cancer Awareness Month. It does not specify which markets were included, how many total impressions or gross rating points the campaign generated, or whether any measurement partner tracked screening appointments or website traffic tied to the placements. Readers looking for hard performance numbers will not find them here.
This kind of cause-marketing placement is a familiar pattern for the DOOH industry, which regularly donates unsold or bonus inventory to public health and nonprofit campaigns. It serves a dual purpose for the companies involved: supporting a cause tied to a widely recognized awareness month, and demonstrating to advertisers and communities that outdoor networks carry civic weight beyond paid commercial inventory.
For digital signage and DOOH operators, the item is a reminder that network owners continue to use awareness-month tie-ins as a recurring content category, alongside paid advertising and public service messaging. It does not signal a new product, platform or measurement capability. There is no mention of new hardware, software or ad-tech integration tied to the campaign. The announcement is essentially a content and partnership story rather than a technology one, and trade readers evaluating DOOH as a channel for health messaging may want to watch for a follow-up report on actual screening numbers tied to the Million Mammograms goal.
The announcement in full
Reproduced from Digital Signage Today for reference. Digital Signage Magazine did not write the text below.
In honor of Breast Cancer Awareness Month, Clear Channel Outdoor and Outfront Media partnered with the Million Mammograms initiative, benefiting the Cancer Research & Treatment Fund .
The campaign's creative is running across digital out-of-home networks with a call to action: encouraging women everywhere to schedule their screenings and take the important next step for their health, according to a press relesae.
"Our joint partnership with the Million Mammograms Challenge reflects the industry's commitment to leveraging the reach and scale of our networks for good by helping to drive one million mammograms by 2028," Dan Levi, EVP and CMO, Clear Channel Outdoor, said in the release. "The campaign is a reminder of what out-of-home can do when combined with a meaningful cause that inspires real, measurable impact across the communities we serve."
The campaign's creative was seen across thousands of digital billboards nationwide throughout October.
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