Clear Channel Outdoor and Outfront Run Joint DOOH Breast Cancer Campaign
2026-10-26 · via invidis
Clear Channel Outdoor and Outfront Media, two of the largest out-of-home operators in the United States, are running a joint digital billboard campaign this October in support of the Million Mammograms Challenge. The companies are putting the campaign on what the release describes as thousands of digital billboards across their networks during Breast Cancer Awareness Month.
For operators and buyers watching the DOOH ad market, this is a reminder that digital billboard networks continue to be used for cause-marketing and public health campaigns that run across multiple competing OoH companies at once, rather than siloed within a single network. Clear Channel Outdoor and Outfront Media are direct competitors in the US billboard business, so a shared campaign signals the kind of reach advertisers and causes can get by coordinating placement across networks rather than buying each separately.
The Million Mammograms Challenge, now in its second year, was created by advertising technology executive Mindie Kaplan. The campaign encourages women to schedule mammogram appointments and share their screening dates publicly, with a stated goal of reaching one million mammograms. The creative centers on the message "Cancer Isn't the Star of My Story," paired with a photograph of Kaplan taken six months after her double mastectomy. According to the release, the image originated as an Instagram post that prompted a wider response, which led Kaplan to ask followers to post their own mammogram dates.
What the companies say
Dan Levi, executive vice president and chief marketing officer at Clear Channel Outdoor, said the partnership shows how out-of-home networks can support public health initiatives and drive measurable action, according to the release. Stacy Minero, chief marketing officer at Outfront Media, said the collaboration brings the campaign's message to communities nationwide through the two companies' combined networks.
The campaign also benefits the Cancer Research & Treatment Fund, a nonprofit supporting cancer research and treatment.
What is not specified
The release does not say how many billboards are involved, which markets are carrying the creative, how long each placement runs, or what donated versus paid media value is attached to the campaign. There is also no measurement data on screening sign-ups attributable to the digital billboard push, either from this year or the first year of the campaign. For an industry increasingly focused on attribution and outcome measurement in DOOH, those are the obvious gaps a buyer or planner would want filled before citing this as a case study for cause-driven out-of-home advertising.
The campaign runs through the end of October as part of Breast Cancer Awareness Month.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The two US OoH companies are using thousands of digital billboards to promote the Million Mammograms Challenge during Breast Cancer Awareness Month.
Clear Channel Outdoor and Outfront Media have joined forces to support the Million Mammograms Challenge, a nationwide campaign encouraging women to schedule breast cancer screenings.
The initiative, now in its second year, runs throughout October on thousands of digital billboards across the United States. The campaign uses the reach of both companies’ digital out-of-home networks to promote early detection and encourage women to share their mammogram appointments.
Created by advertising technology executive Mindie Kaplan, the Million Mammograms Challenge aims to encourage one million mammograms while addressing the stigma surrounding breast cancer and screening.
The campaign features the message “Cancer Isn’t the Star of My Story,” accompanied by a photograph of Kaplan taken six months after she underwent a double mastectomy.
Kaplan initially shared the photograph on Instagram, where the response prompted her to encourage followers to post their mammogram dates. According to the campaign organizers, the initiative motivated women to schedule screenings they had previously delayed.
“Since the launch of the Million Mammograms Challenge, we have worked to reach millions of young women and advocate for them to take the next step in their health journeys by scheduling their mammogram dates,” said Kaplan.
Dan Levi, executive vice president and chief marketing officer at Clear Channel Outdoor, said the partnership demonstrates how OoH networks can support public health initiatives and encourage measurable action.
The campaign also benefits the Cancer Research & Treatment Fund, a nonprofit organization supporting cancer research and treatment initiatives.
Stacy Minero, chief marketing officer at Outfront Media, noted that the collaboration brings the campaign’s message to communities across the country through the companies’ combined advertising networks.
The digital billboard campaign continues through October as part of Breast Cancer Awareness Month.