Cieslok Group Adds Three Digital Billboards to Montréal Network
2026-10-14 · via DailyDOOH
Cieslok Group has added three new digital billboards in Greater Montréal, bringing more than 442,000 daily impressions onto Autoroutes 15, 10, and 30. The additions push the company's total Montréal digital out-of-home network to more than 1.24 million daily impressions, according to the company.
For operators and buyers tracking DOOH inventory growth in Canada, the pace here is notable. Jörg Cieslok, President and CEO of Cieslok Group, told DailyDOOH that the company had four digital boards in Montréal two years ago and now operates thirteen. He said the company is targeting the routes advertisers care about most and plans to keep expanding.
Where the new boards sit
Two of the new structures are in Mirabel on Autoroute 15, the main route to the Laurentians. One sits near the Autoroute 640 interchange and the other is adjacent to Premium Outlets Montréal. Cieslok Group says the pair delivers more than 520,000 daily impressions, reaching skiers and cottage owners heading to Saint-Sauveur, Sainte-Adèle, and Mont-Tremblant, along with commuters and outlet shoppers.
The other two new boards bracket the Autoroute 10 and Autoroute 30 interchange in Brossard, next to Quartier DIX30. Cieslok Group describes Quartier DIX30 as a 2.7 million square foot destination served by Montréal's REM light rail system and says it is widely regarded as Canada's first lifestyle centre. The company puts daily impressions from these two boards at more than 157,000.
Maxime Kennedy, Sales Manager for Cieslok Group Montréal, said digital inventory lets the company change creative in real time on routes that audiences already use daily. He framed the new additions as filling out coverage between the ski hills north of the city and the South Shore.
The rest of the network
The new boards join existing Cieslok Group spectaculars in Anjou, where a board on Autoroute 25 near the Louis-Hippolyte-Lafontaine Bridge-Tunnel delivers more than 282,000 daily impressions, and another on Autoroute 40 adds roughly 176,000 more. The company also operates two spectaculars at ROYALMOUNT, which it describes as home to Quebec's largest concentration of luxury retail, delivering more than 100,000 combined daily impressions at the Decarie Interchange.
The announcement does not give pricing, programmatic availability details, or specs on the new structures such as screen size or resolution. For media buyers, the practical takeaway is more large-format digital inventory concentrated on commuter and destination-retail corridors around Montreal, with Cieslok Group signaling more expansion is coming.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Cieslok Group Expands Its Montréal Digital Network
Cieslok Group this week announced the launch of three new digital spectaculars in Greater Montréal, adding more than 442,000 daily impressions on Autoroutes 15, 10, and 30. The new boards, at Premium Outlets Montréal in Mirabel and on either side of Quartier DIX30 in Brossard, bring the company’s Montréal network to more than 1.24 million daily impressions.
Jörg Cieslok , President and CEO of Cieslok Group told us “Two years ago we had four digital boards in Montréal. Today we have thirteen on the routes that matter most to advertisers, and we’re not done” .
On Autoroute 15, the main route to the Laurentians, Cieslok Group now operates two digital spectaculars in Mirabel: one near the Autoroute 640 interchange, and another adjacent to Premium Outlets Montréal. Together, they deliver more than 520,000 daily impressions reaching skiers and cottage owners headed to Saint-Sauveur, Sainte-Adèle, and Mont-Tremblant every weekend, commuters from a rapidly growing city in the Montréal region, and shoppers headed to Montréal’s primary outlet destination with more than 80 stores that draw heavy weekend traffic.
In Brossard, two boards bracket the Autoroute 10 and Autoroute 30 interchange, next to Quartier DIX30. The boards deliver more than 157,000 daily impressions to drivers heading into the 2.7 million square foot destination, which is served by the REM and widely regarded as Canada’s first lifestyle centre.
“Digital gives us the flexibility to change the creative on these boards in real time, on the roads our clients’ customers already drive every day. With the Mirabel Premium Outlets Autoroute 15 Digital Spectacular and the new Quartier DIX30 boards live, we’ve added more than 442,000 daily impressions between the ski hills and the South Shore,” said Maxime Kennedy , Sales Manager, Cieslok Group Montréal.
The new boards complement Cieslok Group’s existing spectaculars in Anjou. A board on Autoroute 25, near the Louis-Hippolyte-Lafontaine Bridge-Tunnel, delivers more than 282,000 daily impressions along one of the main corridors linking the North and South Shores. Another board on Autoroute 40 adds more than 176,000 more along one of the Island’s key east-west routes.
ROYALMOUNT anchors the network in midtown Montréal. It’s a lifestyle destination home to Québec’s largest concentration of luxury retail, and Cieslok Group’s two spectaculars on its east and west corners together deliver more than 100,000 daily impressions along Autoroutes 15 and 40 at the Décarie Interchange.
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