Broadsign Veteran Daniel Fleischer Joins AI Sales Startup doohthis
2026-09-11 · via DailyDOOH
Daniel Fleischer has joined doohthis as co-founder and chief commercial officer, taking ownership of the startup's commercial strategy and fundraising, according to the company. Fleischer moves from an advisory role to co-founder, a shift that signals doohthis is looking to scale its sales pitch to media owners with someone who has sold into the OOH industry for two decades.
Fleischer's background is squarely in ad tech supply-side tools rather than screens or hardware. He started at Broadsign, spent eight years at Ayuda in business development and marketing through its acquisition by Broadsign, then held roles at Blip as General Manager of Blip Canada and VP of Publisher Marketing, before most recently working at Screenverse in supply partnerships.
doohthis positions itself as what founder and CEO Thiru Saravanan calls an AI copilot for OOH media sellers. According to the announcement, the tool is meant to help operators reach local and regional advertisers who have never bought out-of-home, a segment the company says most sales teams struggle to convert because matching the right inventory to the right buyer at the right moment is time consuming.
What the product claims to do
The release describes doohthis as a system that researches verticals, brands, and real-time signals such as news and events to build profiles of which businesses are likely to convert on a given screen or billboard. It then drafts outreach messaging, follow-up sequences, and bottom-funnel pitch materials, including what the company calls dynamically generated photosheets for each prospect. The pitch is that this cuts weeks of manual prospecting down to minutes and expands the pool of paying advertisers across an operator's full inventory, both static and digital.
Why it matters to operators
For digital signage and DOOH network operators, tools that automate prospecting and pitch creation address a real cost center: sales teams spend significant time chasing familiar ad categories rather than developing new local advertisers. If doohthis performs as described, it could lower the barrier for smaller networks to court local business advertisers without expanding headcount.
What the announcement does not say is any detail on pricing, which CMS or ad platforms doohthis integrates with, or which media owners are currently using it. There is also no mention of how the AI-generated pitch materials are validated for accuracy before they reach a prospect. Those are the practical questions operators evaluating the tool will want answered before committing inventory data to it.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Universally admired and respected, Daniel Fleischer , who started his career in Out-of-Home at Broadsign two decades ago has been named as Co-Founder and Chief Commercial Officer at new startup doohthis (think of it as an “AI copilot for OOH media sellers, Ed” ).
Thiru Saravanan , Founder and CEO of doohthis told us “Media owners are sitting on demand they can’t reach. From our first week working together, it was clear that doohthis is a vehicle for Daniel’s vision of bettering the lives of media owners. He knows this industry and the people in it better than anyone, which is why he moves from advisor to Co Founder, owning our entire commercial pillar. He drives our commercial and fundraise strategies, overall growth and customer success. We are glad this mission sits with someone who owns it as deeply as he does.”
Most operators spend their selling time on advertisers in the usual categories that have become accustomed to OOH.
The larger opportunity often sits with the local and regional businesses that have never committed to OOH, because surfacing the right inventory, at the right moment, with the best reasons to buy, is extremely challenging. doohthis aims to close this gap. It matches each unit of static and digital inventory to the businesses most likely to convert, then hands the sales team the outreach, follow-up, and bottom-funnel pitch materials ready to send. Weeks of seller effort gets reduced to minutes, and the pool of paying advertisers grows.
Under the hood, doohthis researches verticals, brands, and real-time signals like news and events to build a profile of which businesses will get the best outcome from each board. It drafts messaging tailored to each brand and assembles the full campaign, including dynamically generated photosheets built for each prospect. The result is more converted prospects and better yield across an operator’s entire asset base.
After Broadsign, Daniel spent eight years with Ayuda in his dual role as VP Business Development and Marketing, culminating in Ayuda’s acquisition by BroadSign. His history of accelerating what are now globally renowned OOH technology giants continued with his work at Blip as General Manager of Blip Canada, and Vice President of Publisher Marketing internationally, as they aimed to revolutionise the way digital billboards are transacted and most recently at Screenverse as Vice President of Supply Partnerships .
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