Bluefin Joins Ellipsys as Digital Signage Vendor Partner
2026-08-24 · via invidis
Bluefin International has become a vendor partner of Ellipsys Commercial Technology Group, giving the commercial display manufacturer a more direct channel to the group's network of systems integrators.
For integrators who spec displays as part of larger installs, the deal means easier access to Bluefin's catalog, plus what the company describes as consultative support on display selection, embedded computing, customization and larger deployments. That kind of pre-sale technical support matters most on jobs where a stock display off a shelf will not do the job cleanly.
Bluefin's line runs from standard commercial displays to fully customized units, covering touchscreens, ultrawide screens, outdoor displays and other specialized form factors. A notable part of the pitch is its all-in-one models with embedded computing: Brightsign, Android, Windows, Linux or ChromeOS platforms built directly into the display rather than bolted on as an external media player.
That embedded approach is the core of Bluefin's argument for why this partnership is useful to integrators. CEO Frank Pisano said in the announcement that "winning a digital signage project is about more than the display on the wall," and that a workable solution is one "the integrator can install cleanly, deliver on time and confidently stand behind." Pisano also said that building computing into the display itself can cut down on external components and cabling on an install, which is a fairly standard argument for all-in-one signage hardware but one that matters on jobs where labor time and cable runs drive cost.
Ellipsys, for its part, is a group built around supporting commercial systems integrators through education, technology partnerships and industry resources rather than a value-added reseller or distributor in the traditional sense. Executive director Chris Whitley said Bluefin's range of form factors and integrator-focused support would be useful to the group's members.
What is not said
The announcement does not specify what the partnership changes in practical terms for pricing, lead times or support structure for Ellipsys members, nor does it name specific hardware models or price points. It also does not disclose how many integrators are in the Ellipsys network or how Bluefin's addition compares with other display vendors already partnered with the group. For integrators evaluating whether this is more than a press release, the value will likely come down to whether Bluefin's consultative support and embedded-computing options translate into faster quoting and fewer install headaches on actual jobs, something that will only be visible once projects start moving through the partnership.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The partnership gives Ellipsys members greater access to Bluefin’s standard and customized commercial displays.
Bluefin International has joined Ellipsys Commercial Technology Group as a vendor partner, connecting the display manufacturer more directly with the organization’s commercial systems integrators.
Bluefin manufactures commercial-grade displays ranging from standard models to fully customized products. Its portfolio includes touchscreens, ultrawide displays, outdoor screens and other specialized form factors, along with all-in-one models featuring integrated Brightsign, Android, Windows, Linux or ChromeOS computing platforms.
The company said the partnership will allow it to provide Ellipsys members with consultative support covering display selection, embedded computing, customization and larger-scale digital signage deployments.
“Winning a digital signage project is about more than the display on the wall,” said Bluefin CEO Frank Pisano. “It means designing a solution the integrator can install cleanly, deliver on time and confidently stand behind.”
Pisano added that integrating computing capabilities directly into its displays can reduce the number of external components and cables required for an installation.
Ellipsys Commercial Technology Group supports commercial systems integrators through education, technology partnerships, business resources and industry collaboration.
Chris Whitley, executive director of Ellipsys, said Bluefin’s technical expertise, range of form factors and integrator-focused support would be valuable to the group’s members.