Bluefin International Signs on as Vendor Partner With Ellipsys Integrator Network
2026-08-17 · via AV Magazine
Bluefin International has become a vendor partner of Ellipsys Commercial Technology Group, giving the network's US-based systems integrators direct access to Bluefin's display lineup and technical support for digital signage projects.
For integrators bidding on complex signage jobs, the deal matters because it adds a hardware partner who says it will act as a consultative resource rather than just a supplier. According to the announcement, Bluefin will share expertise in display selection, embedded computing, customisation and scalable deployments with Ellipsys members, which the company frames as help winning "more ambitious projects."
Bluefin, based in Atlanta, makes commercial-grade displays spanning standard panels to custom builds. Its catalogue includes touchscreens, ultra-wide displays, non-standard form factors, outdoor screens and all-in-one units with embedded BrightSign, Android, Windows, Linux or ChromeOS. That breadth of embedded OS options is notable for integrators trying to standardise a CMS across mixed hardware fleets without adding external players everywhere.
Ellipsys Commercial Technology Group positions itself as an ecosystem for commercial systems integrators, offering education, technology partnerships and business resources. The group does not appear to be a buying group in the traditional AV distribution sense; the release describes it as a network built around collaboration and vendor access rather than volume purchasing. This is one of a growing number of integrator networks that manufacturers are using to reach installers without building out their own direct sales and support teams in every region.
For Bluefin, the move extends its US integrator reach at a time when digital signage hardware vendors are competing heavily on flexibility and customisation rather than on standard panel specs alone. Frank Pisano, Bluefin's chief executive, said the Ellipsys tie-up lets the company work alongside integrators as a consultative resource. Chris Whitley, executive director of Ellipsys, said Bluefin's mix of flexibility, technical expertise and integrator-focused support fits what the group looks for in a partner.
The announcement does not disclose financial terms, exclusivity arrangements or which specific Ellipsys member integrators will be first to work with Bluefin. It also does not say whether this affects Bluefin's existing relationships with other integrator networks or direct customers. Readers evaluating display vendors for upcoming signage rollouts will want to watch for follow-on announcements naming specific joint projects, since a vendor partnership on its own does not guarantee project wins or preferential pricing.
For operators and integrators outside the Ellipsys network, the practical takeaway is smaller: Bluefin remains available through its normal channels, and this partnership primarily changes how Ellipsys-affiliated integrators can access consultative support rather than changing Bluefin's product lineup or pricing.
The announcement in full
Reproduced from AV Magazine for reference. Digital Signage Magazine did not write the text below.
By AV Magazine in Business , Digital Signage and DOOH , US&Canada August 17, 2026 0
Bluefin will work as a consultative resource, sharing its expertise in display selection, embedded computing, customisation and scalable signage deployments with the US-based integrators.
Digital signage manufacturer Bluefin International has joined Ellipsys Commercial Technology Group as a vendor partner.
The tie-up will connect Bluefin more directly with members of the network, providing commercial systems integrators with consultative support and flexible display solutions for complex digital signage projects.
Through the partnership, the Atlanta-based company will build stronger relationships within the Ellipsys integrator community while sharing its expertise in display selection, embedded computing, customisation and scalable digital signage deployments.
Bluefin offers commercial-grade displays ranging from standard models to tailored solutions. Its portfolio includes touchscreens, ultra-wide displays, unique form factors, outdoor screens and all-in-one displays featuring integrated BrightSign, Android, Windows, Linux and ChromeOS platforms.
Ellipsys Commercial Technology Group provides an ecosystem designed to help commercial systems integrators expand through education, technology partnerships, business resources and industry collaboration.
Frank Pisano, Bluefin International’s chief executive, said: “Joining Ellipsys allows us to work alongside integrators as a consultative resource and help them win more ambitious projects.”
Chris Whitley, executive director of Ellipsys Commercial Technology Group, added: “Bluefin brings the combination of flexibility, technical expertise and integrator-focused support that we value in an Ellipsys partner.”