Billionaire St. Moritz Club Installs 35-Square-Meter Aoto LED Wall
2026-09-03 · via invidis
A new entertainment venue called Billionaire St. Moritz has opened in the former Casino St. Moritz, next to the Grand Hotel des Bains Kempinski, built around a 35-square-meter LED wall from Aoto. The installation points to a broader trend of luxury hospitality venues replacing conventional stage lighting with large-format LED as the visual centerpiece of live entertainment.
The Aoto wall forms the core of a stage portal and carries a resolution the venue describes as exceeding 4K, according to the announcement. It is paired with holographic projection effects produced by stacked Epson projectors, rather than a standalone LED display doing all the work. For integrators, that combination signals the venue wanted layered visual effects rather than a flat video wall, and it raises the usual question of how content is mastered and synced across two different display technologies. The announcement does not say what content management or media server is driving playback across the LED and projection systems.
System integrator Bild+Ton handled the install, working alongside AV and acoustics consultancy WSDG. The companies describe the setup as built for changing show programs, with the ability to expand for new formats, which suggests a modular rigging and content pipeline rather than a fixed single-show configuration. That flexibility matters for a venue running dinner shows and clubbing on rotating schedules.
Control runs through a central Crestron system with touch panels, which also manages 34 JB Lighting fixtures and Sennheiser wireless microphones alongside the video and projection technology. A single Crestron backbone tying video, lighting and audio together is a fairly standard approach for high-end venue integration, and it means show operators are working from one control surface rather than juggling separate systems.
Much of the release focuses on acoustic and structural work rather than the display itself. WSDG used a "room-in-room" design, with 25-centimeter insulation on walls and ceiling and 22-millimeter interior glass in front of existing windows, so that club operations do not disturb the adjoining hotel. Knauf's Cocoon system provides the load-bearing steel structure for that insulation shell. WSDG says this allows the venue to run events year-round, day and night, without disrupting hotel business.
Divercity Architects of London and local architect Arion von Meiss also worked on the project. The venue is operated by St. Moritz Bäder AG.
The announcement frames this as part of a wider shift, pointing to a recent example in New York where a club installed a kinetic 30,000-pixel LED system in place of traditional lighting. Billionaire St. Moritz suggests that approach is now reaching the luxury hospitality segment, where LED walls are becoming a default architectural feature rather than an occasional add-on. What the release does not specify is pricing, installation timeline, or the exact pixel pitch of the Aoto panels, details that would let other integrators benchmark the project against comparable club and dinner-theatre installs.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
A new entertainment venue has opened in the former Casino St. Moritz, right next to the Grand Hotel des Bains Kempinski. The centerpiece of the stage portal is a 35-square-meter Aoto LED wall.
A new entertainment venue has opened in the former Casino St. Moritz, right next to the Grand Hotel des Bains Kempinski. The centerpiece of the stage portal is a 35-square-meter Aoto LED wall with holographic projection.
Billionaire St. Moritz has opened a new dinner show and clubbing venue in the former Casino St. Moritz — directly connected to the historic Grand Hotel des Bains Kempinski.
The centerpiece of the new venue is a stage portal featuring an integrated 35-square-meter LED wall from Aoto. It boasts a resolution of more than 4K. The stage technology is complemented by holographic projection effects generated by stacked Epson projectors.
The on-site system integrator was Bild+Ton, which implemented the display and projection technology in collaboration with the acoustics and AV consulting firm WSDG. The system is designed for changing show programs and can be flexibly expanded to accommodate new formats.
All of the technology is controlled via a central Crestron system and touch panels. In addition to video and projection, this system also controls 34 JB Lighting spotlights and the Sennheiser wireless microphones.
In addition to WSDG and Bild+Ton, Divercity Architects from London and local architect Arion von Meiss were involved in the project.
To ensure that club operations do not disrupt the hotel’s day-to-day business, WSDG opted for a “room-in-room” design featuring 25-centimeter-thick insulation layers on the walls and ceiling, as well as 22-millimeter-thick interior glass panes installed in front of the existing windows. According to WSDG, this allows the venue to host events year-round, day and night.
“The new reinforced concrete shell provided significantly better insulation than the original masonry walls,” says Gabriel Hauser, Senior Partner and Director of Acoustics at WSDG.
Knauf’s Cocoon system provides the load-bearing steel structure for the insulation shell. The venue is operated by St. Moritz Bäder AG.
New York recently demonstrated that clubs and dinner-show venues are increasingly turning to large LED installations instead of traditional light shows: there, an iconic club was equipped with a kinetic 30,000-pixel LED installation .
With this, the Billionaire St. Moritz shows that the concept has now reached the luxury segment as well.