Amped Digital Replaces Static Banners at Perth's His Majesty's Theatre
2026-08-17 · via invidis
Amped Digital has finished installing a multi-zone digital signage network at His Majesty's Theatre in Perth, Australia, replacing the venue's static printed banners with displays across its facade, foyer and interior. For operators working with heritage sites, the project is a useful case study in how far permitting and engineering requirements can slow down what is otherwise a straightforward install.
The theatre, a State Heritage-listed building that opened in 1904, had relied on printed banners to promote its changing schedule of performances. According to the announcement, that meant only one show could be advertised at a time on the facade. The new network lets the venue's marketing team run multiple upcoming events simultaneously and control content and scheduling directly, without needing outside help for day-to-day updates.
The build covers three zones: the Hay Street facade, the foyer, and interior wayfinding and promotional points. Outdoors, Amped Digital used Samsung IP-rated digital poster displays rated at 3,500 nits, paired with custom high-brightness LED displays, plus ambient light sensors that adjust brightness automatically. That brightness level puts the outdoor units in the range typically used for direct sun exposure and street-facing installations rather than shaded or indoor applications.
Playback runs on BrightSign media players, with Navori's cloud-based CMS handling scheduling and publishing across zones. The pairing of BrightSign hardware with Navori software is a common combination in the market, and the setup described here, letting non-technical theatre staff manage content themselves, is consistent with how both vendors position their products for venue operators without in-house AV teams.
The heritage listing added complexity the announcement flags directly. Because displays sit above the pedestrian corridor on Hay Street, the project needed City of Perth approval and independent engineering certification before installation. Amped Digital built custom mounts and brackets for the exterior units, and sections of footpath were closed temporarily during the work.
Despite that added layer of approvals, the announcement says the full installation was completed in about one week. No figures are given for the number of screens installed, project cost, or timeline for the approvals process itself, so it is not clear how much of the schedule was consumed by planning versus physical installation.
The result, per the announcement, is that the theatre now runs rotating digital content in place of a single static banner, while keeping the building's historic appearance intact.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
The heritage-listed performing arts venue has replaced static banners with a multi-zone digital signage network spanning its facade, foyer and interior spaces.
Amped Digital has completed a digital signage upgrade at His Majesty’s Theatre in Perth, Australia, replacing aging static signage with a network of outdoor and indoor displays.
The State Heritage-listed theater, which opened in 1904, previously relied heavily on printed banners to promote its changing performance schedule. The new system allows multiple upcoming events to be promoted simultaneously and gives the theater’s marketing team direct control over content and scheduling.
The installation covers three main areas: the Hay Street facade, theater foyer, and interior wayfinding and promotional locations.
Outside, Amped Digital installed Samsung IP-rated digital poster displays rated at 3,500 nits, along with custom high-brightness LED displays. Ambient light sensors automatically adjust brightness according to surrounding conditions.
Brightsign media players handle playback, while Navori’s cloud-based content management platform allows theatre staff to schedule and publish content across individual zones without technical assistance.
The heritage-listed location added another layer to the project. Displays mounted above the busy Hay Street pedestrian corridor required City of Perth approval and independent engineering certification.
Amped Digital developed custom mounts and brackets for the exterior displays, with sections of the footpath temporarily closed during installation. Despite the additional engineering and approval requirements, the installation was completed in approximately one week.
The finished network allows His Majesty’s Theatre to replace a single static promotional banner with rotating digital content across the facade and interior, while retaining the architectural character of the historic venue.