Aktiv Brands Rolls Out Fusion Signage for QSR Menu Boards in Australia
2026-08-27 · via invidis
Australian QSR operator Aktiv Brands has deployed Fusion Signage across its Bucking Bull Roast & Grill and Skewerz Kebabz restaurant networks, putting digital menu boards and promotional screens at both chains under one cloud-based content management system.
For an operator running multiple brands and a growing number of locations, the appeal is straightforward: one platform to push menu updates, pricing changes and marketing campaigns instead of coordinating printed signage or managing separate systems per brand. According to the company, Aktiv Brands can post content network-wide or target individual stores, schedule campaigns in advance, and rotate multiple promotions on the same screen.
Aktiv Brands said the move was driven by the difficulty of keeping content consistent as its footprint expanded, and by the need to change menus and offers faster than printed materials allow. Georgina Japor of Aktiv Brands said Fusion Signage now gives the business "a central platform for managing digital menu boards, special offers, brand messaging and campaign content across both Bucking Bull and Skewerz Kebabz."
The deployment was supported by Amped Digital, an Australian digital signage integrator, which handled the rollout on the ground.
What the platform offers
Fusion Signage says its system supports offline playback, meaning screens can keep running scheduled content if a location loses connectivity, a common requirement for QSR sites where downtime at the menu board directly affects order-taking. The platform is also described as hardware-agnostic, letting Aktiv Brands run it on whatever players or displays are already in stores rather than requiring a specific device.
The announcement frames the deployment as allowing Aktiv Brands' own marketing and operations staff to manage content in-house, rather than relying on outside vendors for day-to-day updates. That is a common selling point for cloud CMS vendors targeting multi-brand restaurant groups, where head office typically wants direct control over pricing and promotions without waiting on a design or integration partner for routine changes.
The release does not say how many locations are involved, when the rollout started or is expected to finish, what hardware is in use at the two chains, or what system, if any, Aktiv Brands was using before. It also does not disclose commercial terms of the deal or whether Fusion Signage is being used for anything beyond menu boards and promotional content, such as order confirmation or drive-thru displays.
For other multi-brand restaurant operators in Australia and elsewhere, the deployment is a reminder that centralized CMS platforms remain the default answer to the problem of keeping pricing and promotions consistent across growing store counts, particularly as QSR chains lean more heavily on digital menu boards to swap offers quickly.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Australian restaurant operator using the cloud-based CMS to centrally manage digital menu boards and promotional content across its Bucking Bull and Skewerz Kebabz locations.
Australian QSR operator Aktiv Brands is using Fusion Signage across its Bucking Bull Roast & Grill and Skewerz Kebabz restaurant networks, giving the company centralized control of digital menu boards and promotional content.
The Brisbane-based company is using the cloud-based CMS to manage menus, pricing, special offers and marketing campaigns across both brands. Content can be posted network-wide or targeted to individual locations, while campaigns can be scheduled in advance and multiple promotions rotated on individual screens.
Aktiv Brands said the deployment was prompted by the complexity of managing content across a growing number of locations and the need to update menus and promotions faster than was possible with printed signage.
“Fusion Signage now gives our business a central platform for managing digital menu boards, special offers, brand messaging and campaign content across both Bucking Bull and Skewerz Kebabz,” said Georgina Japor of Aktiv Brands.
The platform also supports offline playback and hardware-agnostic deployments, allowing Aktiv Brands’ marketing and operations teams to manage content internally.
Australian digital signage integrator Amped Digital supported the deployment.