Airwallex Streams Live FX Rates Into oOh!media's Digital OOH Network
2026-08-13 · via DailyDOOH
Airwallex, a financial infrastructure provider, has launched a campaign that feeds live foreign exchange data directly into digital out-of-home screens on oOh!media's network, using a custom API integration built with creative agency Accenture Song and oOh!'s in-house innovation unit POLY. The campaign is described as a first-of-its-kind for the OOH industry and points to where ad-supported networks are headed: content that updates itself from a live data feed rather than running on a fixed loop.
According to the announcement, the integration connects Airwallex's Forex API directly to oOh!'s digital assets, so exchange rate movements shown on screen change automatically as rates move in the market. That is a step beyond the dayparted or weather-triggered creative that has become fairly standard in programmatic DOOH. Here the data source is a live financial feed rather than a scheduled trigger, and the content is meant to demonstrate the speed of Airwallex's own platform rather than just illustrate a general theme.
The placement strategy targets business audiences specifically. The live FX creative runs across oOh!'s premium digital OOH network in office environments, while a separate stream of short-form content, described as client testimonials and case studies, runs across oOh!'s Office network and in Qantas Business and Club Lounges nationally. The lounge placements are pitched as suited to longer-form storytelling because of longer dwell times, as opposed to the FX ticker content which is built for quick glances.
Mark Fairhurst, chief revenue officer at oOh!media, said the campaign uses digital OOH to reach business leaders in environments where they are already engaged, citing a 2021 AdWorld study claiming a 32 percent increase in brain response when content matches its context. Jen Snell, Airwallex's ANZ marketing director, framed the campaign as a demonstration rather than a description of the company's product, saying the brand wanted to show its FX infrastructure in action rather than talk about it.
For operators and network owners, the notable part is the plumbing: a direct API tie between an advertiser's live data and the CMS or ad server driving the screens. The announcement does not say which specific screen locations, venue count, or campaign duration are involved, nor which markets beyond Australia and New Zealand (implied by the Qantas lounge placement) are running the creative. It also does not disclose measurement methodology beyond the cited attention study, so there is no data yet on how the live-FX creative performed against a static control. Still, the mechanics described here, a financial API pushing values straight into a DOOH ad server in near real time, are a useful reference point for any network operator fielding similar pitches from fintech or trading brands looking to do more than a logo and a slogan.
The announcement in full
Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.
Airwallex is bringing live foreign exchange data into Out of Home advertising through a first-of-its-kind campaign with oOh!media and Accenture Song, demonstrating how real-time financial data can create more relevant experiences for globally operating businesses.
Mark Fairhurst , chief revenue officer, oOh!media, told us “Airwallex isn’t just reaching business leaders, it’s using digital OOH to deliver relevant messaging in environments where these audiences are engaged and receptive. Research shows that when content is displayed in the right context, brain response increases by 32%*, reinforcing the role premium office environments play in capturing attention and driving stronger brand recall among influential audiences.”
Powered by Airwallex’s FX infrastructure and Forex API, the campaign streams live exchange rate movements across oOh!’s premium digital OOH network, reaching business audiences throughout their day.
Developed by POLY, oOh!’s creative and innovation hub, a custom integration connects Airwallex’s FX platform directly to oOh!’s digital assets, enabling campaign content to update automatically as exchange rates move.
The campaign showcases the speed, reliability and flexibility of Airwallex’s technology, while highlighting how digital OOH is evolving beyond scheduled advertising into a connected channel where live data can inform creative and deliver more timely, contextual experiences in the physical world.
Jen Snell , Airwallex ANZ marketing director, said “Businesses operating globally make decisions in real time, so we want our advertising to reflect the same reality. Rather than talking about foreign exchange, we want to demonstrate it. By bringing live FX data into premium business environments, we’re showing how Airwallex helps businesses navigate global markets while also demonstrating the flexibility of our platform and API infrastructure.”
Complementing the live data-led creative, short-form content featuring authentic client testimonials and case studies is also being showcased across oOh!’s Office and national Qantas Business and Club Lounge networks. With longer dwell times and attentive audiences, the lounges offer an ideal setting for storytelling that builds brand credibility and drives deeper engagement.
Source: *AdWorld. (2021, October 29). Out \ Look on the Seven Principles of Marketing Communications.
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