Adwave, maker of the AI-driven WaveRunner advertising platform, has struck a partnership with Evergreen Digital Media Corp., the parent company behind DOOH networks NTV360, N-Compass TV and OnPremise Networks. For operators running screens on those networks, it means a new ad-buying tool is about to be pitched directly to local advertisers already using them for signage.

Under the deal, Evergreen Digital Media will fund continued development of the WaveRunner platform and take a preferred license to offer it to the local advertisers on its DOOH networks. Adwave retains ownership and development control of the platform itself. David Naffis, CEO of Adwave, said Evergreen Digital Media "has built something real in the DOOH space," while Don Winfrey, CEO of Evergreen Digital Media, said the company is looking to learn from Adwave's expertise in advertising AI.

WaveRunner's pitch is consolidation. According to the companies, it creates, buys and runs campaigns across streaming TV, Google, Meta, Reddit and the open web from a single daily budget, using a business's own site data to optimize placement and spend. The platform is positioned as a one-login alternative to hiring an agency or juggling separate ad platforms for each channel.

What this means for DOOH operators

The real story here is less about the AI and more about distribution. Evergreen's three networks sell digital signage to local and regional advertisers across the US and Canada, a customer base that has historically bought media one channel at a time because cross-channel buying tools have been built for agencies and national brands. By licensing WaveRunner into its dealer network, Evergreen gives its DOOH advertisers a path into streaming TV and social buying without adding headcount or new vendor relationships.

For Adwave, the arrangement brings capital and a built-in sales channel through Evergreen's existing advertiser relationships, rather than having to build distribution from scratch.

The announcement does not disclose financial terms, how much funding Evergreen is providing, or a timeline for when WaveRunner will be available to advertisers on the three networks. It also does not say whether the license is exclusive to Evergreen or whether Adwave plans similar deals with other DOOH operators. Readers evaluating this for their own networks will want to watch for pricing and rollout details, since the value of a tool like WaveRunner to a local advertiser depends heavily on what it costs relative to buying those channels directly.

For an industry where ad tech partnerships are common but distribution into real advertiser bases is harder to come by, this deal is notable mainly for giving Adwave a foothold with a DOOH operator whose business runs on serving smaller, local accounts rather than national media buyers.

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The announcement in full

Reproduced from DailyDOOH for reference. Digital Signage Magazine did not write the text below.

Adwave Partners w/ Evergreen Digital Media

Adwave, the company behind the AI-powered WaveRunner advertising platform, has formed a strategic partnership with Evergreen Digital Media Corp., a digital out-of-home (DOOH) media company operating across the United States and Canada.

David Naffis , CEO of Adwave told us “Evergreen Digital Media has built something real in the DOOH space, and we’re glad to be working alongside a team with that kind of reach. We’re looking forward to what this partnership produces.”

Under the agreement, Evergreen Digital Media will fund continued development of Adwave’s AI platform and take a preferred license to run WaveRunner for the local advertisers it serves.

WaveRunner creates, buys and runs advertising campaigns across streaming TV, Google, Meta, Reddit, and the web from one daily budget. It uses a business’s own site data to optimize placement and spend, while managing every channel from a single account, with no agency or separate platform logins required.

Evergreen Digital Media is the parent company of DOOH media networks NTV360, N-Compass TV and OnPremise Networks, delivering digital signage to local advertisers throughout the United States and Canada.

As well as providing capital to Adwave, the strategic partnership gives Evergreen Digital Media a way to put cross-channel and streaming TV buying in front of the local advertisers on its DOOH networks, many of which have bought media one channel at a time. Evergreen Digital Media Corp will offer WaveRunner to its advertisers under the license agreement, with Adwave continuing to own and develop the platform.

“Adwave brings a level of talent and technical knowledge in the advertising AI space that’s rare to find,” said Don Winfrey , CEO of Evergreen Digital Media Corp. “We’re excited to learn from this team as we bring that expertise into our networks.”

The partnership points to a broader change in who can buy streaming and cross-channel advertising. Reaching audiences across streaming TV, social, and search has usually meant hiring an agency or managing several platforms at once, which has kept many local advertisers out of channels that national brands treat as routine. Running that buying through a DOOH operator’s dealer network gives those advertisers a more direct way in.

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