Adelaide Oval Replaces Five 12-Year-Old Daktronics LED Displays
2026-08-10 · via invidis
Adelaide Oval in South Australia has replaced five LED displays supplied by Daktronics, swapping out 15 mm pixel pitch technology installed roughly 12 years ago for newer SMD screens at 8 mm and 10 mm pitches. For venue operators weighing when to refresh ageing LED, this is a useful data point: Daktronics and the stadium both frame 12 years as a reasonable service life before a resolution upgrade made sense.
The project covers three in-bowl displays and two entrance screens. The three 10 mm displays inside the bowl handle live video, replays, scores, statistics and sponsor content during matches. The two 8 mm displays sit near the stadium entrances, giving arriving spectators higher-resolution content than the previous generation of screens could offer.
According to Daktronics, the new displays were installed into the existing screen locations rather than as part of a broader rebuild of the stadium's LED infrastructure. That matters for other venues considering similar refreshes: this was a like-for-like resolution upgrade at fixed sites, not a redesign of the stadium's screen layout or a change in how many displays it operates.
Installation happened in stages across Adelaide Oval's summer event schedule, which the release says allowed the venue to stay operational throughout the work. The announcement does not specify how long the full installation took or what the staging sequence looked like beyond that.
A long-running relationship
Daktronics has supplied Adelaide Oval since the stadium's 2014 redevelopment, when it installed a large integrated LED system including large-format video displays and ribbon LED around the venue. The current project only touches part of that original footprint, refreshing the five displays named above while keeping their locations unchanged. The release does not say whether the ribbon LED or other elements of the 2014 system are due for similar upgrades.
Julian Miller, regional sales manager at Daktronics, said the original displays had performed well for 12 years and that the company expects the upgraded screens to last for at least 10 more.
For commercial partners, the upgrade gives Adelaide Oval higher-resolution inventory for advertising and sponsor content, both for fans in the venue and for broadcast audiences. The release does not detail pricing, contract length, or whether the upgrade changes how sponsorship inventory is sold or packaged. It also does not name the specific Daktronics product lines used beyond the pixel pitch figures given.
The announcement in full
Reproduced from invidis for reference. Digital Signage Magazine did not write the text below.
Adelaide Oval has upgraded five Daktronics LED displays, replacing 12-year-old technology with higher-resolution screens across the stadium.
Adelaide Oval in South Australia has upgraded five LED displays as part of a refresh of the stadium’s visual technology. The project includes three in-bowl displays and two entrance screens, with the installation carried out in stages to avoid disrupting the venue’s event schedule.
Daktronics replaced existing 15 mm LED displays that were installed approximately 12 years ago with newer SMD technology featuring 8 mm and 10 mm pixel pitches.
Three 10 mm displays are located inside the stadium bowl, where they are used for live video, replays, scores, statistics, sponsor content and other match-day material.
Two 8 mm displays are positioned near the stadium entrances, providing higher-resolution content for spectators approaching and entering the venue.
“Daktronics displays have performed brilliantly at Adelaide Oval for the past 12 years, and we are very proud to have upgraded these to a higher resolution that will perform for the next 10 years or more,” said Julian Miller, regional sales manager at Daktronics.
The new displays were integrated into the existing screen locations rather than requiring a wider rebuild of the stadium’s LED infrastructure.
Installation was completed in stages during Adelaide Oval’s summer event schedule, allowing the venue to remain operational throughout the project.
The upgrade also gives the stadium higher-resolution inventory for commercial partners, with advertising and sponsor content visible both inside the venue and during broadcasts.
Adelaide Oval and Daktronics have worked together for more than a decade. Daktronics supplied a major integrated LED system for the stadium redevelopment completed in 2014, including large-format video displays and extensive ribbon LED around the venue.
The latest project refreshes part of that original infrastructure while retaining the existing display locations.